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Foundry is a global B2B media and marketing technology company that combines trusted editorial brands with proprietary intent data and ABM software to help technology vendors identify, engage, and convert in-market buyers.
Pricing
Custom pricing
Best for
Foundry is best suited for B2B technology marketers who want to combine high-quality, multi-source intent data with an ABM orchestration platform tightly connected to a large first-party tech media and events ecosystem.
Platforms
Web, Chrome Extension
Free trial
No
Free plan
No
Headquarters
Needham Heights, Massachusetts, USA
Company type
Acquired
The honest take
What reviewers love, and what to watch
A balanced view of Foundry, drawn from public reviews and product research.
Pros
- Strong intent data and multiple data sources give a rich view of account interest and buying signals.
- Effective ABM orchestration with the ability to run coordinated multi-channel campaigns and web personalization.
- Good integrations with CRM and marketing tools like Salesforce, HubSpot, Google Analytics, and Salesloft to bring insights into existing workflows.
- Smart Score and account-level analytics help prioritize accounts and align sales and marketing around the same targets.
- Onboarding and customer success are often praised for being helpful and strategic, particularly for teams newer to ABM.
Cons
- Steep learning curve and a complex, sometimes cluttered user interface can be challenging for new or less technical users.
- Reporting and some dashboards can be slower to load or less flexible than users would like for deep analysis.
- Some reviewers note integration or data-quality issues in certain regions (for example, APAC coverage) and occasional platform stability concerns.
Where it fits
What teams use Foundry for
- Account-Based Advertising and Retargeting
- Intent-Based Prospecting and Lead Prioritization
- Website and Landing Page Personalization
- Pipeline Acceleration and Deal Expansion
- Enterprise Demand Generation and Brand Awareness
- Sales Acceleration and Account Research Inside CRM
Key strengths
- Rich, technology-focused intent dataset with very large global reach and many targeting dimensions.
- Full-funnel ABM capabilities including advertising, personalization, sales activation, and measurement in one platform.
- Strong integrations into Salesforce, HubSpot, Salesloft, SugarCRM, Google Analytics, and other core sales/marketing systems.
- Backed by decades of tech-industry expertise and research through its editorial brands, giving strong alignment with IT buyer needs.
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Questions, answered
Frequently asked about Foundry
The short version is on the surface. Open any question to go deeper.
Foundry is a global B2B media and marketing technology company focused on technology buyers and vendors. Formerly IDG Communications, Foundry pairs its portfolio of tech editorial brands and events with proprietary intent data and software products such as Foundry ABM and Foundry Intent. Together they help marketers identify in-market accounts, run account-based campaigns, and measure pipeline and revenue impact.
Foundry does not publish standard list pricing for its ABM and intent offerings on its main site. A reference price listed on the HubSpot App Marketplace shows the Foundry Account-Based Marketing Platform starting around $55,000 per year, but actual pricing is typically customized based on data volume, number of accounts, channels, and services included. Prospects should plan to speak with Foundry sales for an accurate quote.
Key Foundry capabilities include multi-source B2B intent data (Foundry Intent), an account-based orchestration platform (Foundry ABM) for advertising and personalization, Smart Pages and 1:1 landing pages, predictive account scoring and prioritization, sales acceleration modules embedded in CRM and sales engagement tools, robust reporting and ROI analytics, and integrations with systems like Salesforce, HubSpot, Salesloft, SugarCRM, Google Analytics, Bombora, and G2 Buyer Intent.
In the ABM and intent data space, Foundry's main competitors include platforms such as 6sense, Demandbase, Terminus, and RollWorks, as well as broader B2B data providers like ZoomInfo that offer intent and orchestration capabilities. Selection often comes down to data focus (especially tech buyers), ecosystem fit, pricing, and preferred balance between media, data, and software.
Foundry can be used by smaller B2B companies, and review data shows adoption across small-business and mid-market segments. However, its strengths and pricing tend to align best with organizations that have dedicated marketing and sales teams, clear target account strategies, and the budget to support enterprise-grade ABM and intent programs. Very small teams with limited budgets or simple outbound programs may find lighter-weight, lower-cost tools more appropriate.
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