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Leadfeeder (now part of Dealfront) is a B2B website visitor identification and intent data platform that reveals which companies visit your site and feeds them into your CRM for sales and marketing follow-up.
Pricing
$51 to $100 / mo
Best for
Best for B2B companies (especially in or selling into Europe) that want GDPR-compliant website visitor identification and intent data tightly integrated with their CRM and outbound sales motion.
Platforms
Web, Chrome Extension
Free trial
Yes
Free plan
Yes
Headquarters
Helsinki, Finland
Company type
Acquired
The honest take
What reviewers love, and what to watch
A balanced view of Leadfeeder, drawn from public reviews and product research.
Pros
- User-friendly, intuitive interface that sales and marketing teams can adopt quickly without heavy training.
- Provides clear visibility into which companies are visiting your website, what pages they view and how engaged they are.
- Strong native integrations with major CRMs and marketing tools such as Salesforce, HubSpot, Pipedrive, Zoho, Mailchimp and ActiveCampaign.
- Powerful filters, custom feeds and lead scoring that help prioritize high-intent accounts and focus on your ICP.
- Useful for measuring the impact of campaigns by tying email clicks and ad traffic from tools like Google Ads, Mailchimp and ActiveCampaign to downstream website behavior.
- Works particularly well for sites with higher traffic volumes, surfacing a steady stream of warm B2B leads.
- Generally viewed as competitively priced compared with some legacy visitor identification platforms, especially given unlimited users.
Cons
- Company and contact data can be inaccurate or incomplete at times, especially for smaller companies, co-working spaces or niche industries.
- Contact enrichment is limited compared with dedicated contact databases, and some users want richer person-level identification.
- Customer support and billing practices, including strict annual auto-renewal terms and lack of reminders, are frequent sources of negative reviews.
- Pricing can feel high for very small businesses or websites with limited traffic, relative to the number of leads identified.
- Some users report issues or complexity with certain integrations, particularly with Microsoft Dynamics and other CRMs.
Where it fits
What teams use Leadfeeder for
- Website visitor identification
- B2B intent data and account scoring
- Account Based Marketing
- Sales Prospecting
- Lead Qualification and Routing
- Campaign and Channel Attribution
Key strengths
- Mature, easy-to-use interface with robust filtering, custom feeds, lists and lead scoring features.
- Rich native integrations with leading CRMs, marketing automation tools and collaboration platforms, plus extensive connectivity via Zapier and APIs.
- Strong European data coverage and compliance posture, with GDPR-focused processes and ISO 27001/27701 certifications.
- Free plan and 14-day premium trial lower the barrier to entry and make it simple to test and deploy.
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Questions, answered
Frequently asked about Leadfeeder
The short version is on the surface. Open any question to go deeper.
Leadfeeder is a B2B website visitor identification and intent data platform, now part of Dealfront, that reveals which companies are visiting your website, what pages they view and how engaged they are. It enriches each visit with firmographic data and contact details, then syncs that information into your CRM and other tools so sales and marketing teams can prioritize and engage high-intent accounts.
Leadfeeder uses usage-based pricing tied to the number of unique companies it identifies on your website each month. There is a free Lite plan with 7 days of history and up to 100 identified companies, and paid plans start at $99 per month (billed annually) for up to 50 identified companies. Higher tiers scale with higher volumes of identified companies, and enterprise pricing is available by contacting Sales.
Key features of Leadfeeder include website visitor identification at the company level, firmographic enrichment, detailed visit timelines, custom feeds and lists, lead scoring, advanced behavioral and firmographic filtering, decision-maker discovery, native integrations with major CRMs and marketing tools, campaign and channel attribution, and IP-based enrichment APIs for embedding its data into other systems.
Leadfeeder's main competitors in the website visitor identification and intent data space include tools such as Lead Forensics, Albacross, LeadLander, Visitor Queue and Salespanel, along with broader revenue intelligence and data platforms that offer overlapping capabilities.
Leadfeeder can work well for small and midsize B2B businesses that have a steady stream of website traffic and use a CRM, since it helps them uncover and prioritize warm accounts they might otherwise miss. However, very small sites with low traffic or teams with tight budgets may find the paid tiers expensive relative to the number of leads identified, and some micro-businesses may be better served by starting on the free Lite plan.
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