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Northbeam is a marketing intelligence and attribution platform built for ecommerce and direct-to-consumer brands. It combines multi-touch attribution, MMM+ and first-party data to show which channels, campaigns and creatives truly drive profitable growth.
Pricing
$200+ / mo
Best for
Northbeam is best for mid-market and enterprise ecommerce and DTC brands, and their agencies, that need high-fidelity, first-party attribution plus MMM to optimize large, multi-channel ad budgets for profitable growth.
Platforms
Web, iOS
Free trial
No
Free plan
No
Headquarters
El Segundo, CA, United States
Company type
Startup
The honest take
What reviewers love, and what to watch
A balanced view of Northbeam, drawn from public reviews and product research.
Pros
- Very accurate multi-touch attribution and first-party data modeling that many users trust more than in-platform numbers.
- Hourly or near real-time data refreshes that allow faster decision-making and daily budget optimizations.
- Strong omnichannel coverage with native integrations into major ad networks, ecommerce platforms and CTV partners.
- Powerful, flexible dashboards and saved views that standardize metrics across teams and channels.
- Profitability-focused tooling such as Profit Benchmarks and MMM+ that tie spend decisions to ROAS, MER and CAC targets.
- Responsive, knowledgeable strategic support and onboarding for higher-tier customers, including dedicated media strategists and CSMs.
Cons
- Pricing is relatively high and is generally considered best suited for brands with substantial ad budgets, making it overkill for small advertisers.
- Platform depth and attribution concepts create a steep learning curve; new users often need time and guidance to interpret the data correctly.
- Lower-spend customers have reported reduced access to live support and onboarding, with a stronger emphasis on self-service resources.
- Some users dislike that performance views are heavily modeled and would like more straightforward blended or MER-style reporting in the UI.
Where it fits
What teams use Northbeam for
- Cross-channel marketing attribution
- Media mix modeling and budget allocation
- View-through and upper-funnel attribution
- Creative performance analysis and iteration
- Profitability and ROAS optimization
- Customer journey and cohort analysis
- Forecasting and scenario planning for promos and seasonality
- CTV and video campaign measurement
- Agency reporting and client source-of-truth dashboards
Key strengths
- High data fidelity and focus on first-party, privacy-resilient attribution across web, mobile and CTV.
- Deep feature set for performance marketers, combining MTA, MMM, creative analytics and correlation analysis.
- Robust integrations with major ad platforms, ecommerce platforms and CTV partners like MNTN and Vibe.co.
- Enterprise-grade security and compliance, including SOC 2 Type 2 certification and GDPR-focused processes.
- Strategic support and media expertise available for Professional and Enterprise customers.
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Questions, answered
Frequently asked about Northbeam
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Northbeam is a marketing intelligence and attribution platform built for ecommerce and direct-to-consumer brands. It combines first-party data, multi-touch attribution (MTA), media mix modeling (MMM+), Profit Benchmarks, correlation analysis and creative analytics to show which channels, campaigns and creatives truly drive revenue and profit. Brands use Northbeam as a single source of truth across Meta, Google, TikTok, Snap, Pinterest, CTV and more to optimize budgets and improve ROAS and CAC.
Northbeam uses a tiered, usage-based pricing model that depends on your monthly media spend and data volume. The Starter plan begins at around $999 per month for brands under roughly $250k in monthly ad spend, while Professional typically starts around $2,500 per month for growing brands, and Enterprise is custom-priced for large advertisers spending more than $500k per month. There is no free plan or free trial, and Northbeam does not charge a separate setup fee; prospective customers are encouraged to contact sales for an exact quote.
Core Northbeam features include first-party multi-touch attribution, MMM+ for budgeting and forecasting, the Clicks + Deterministic Views model for deterministic view-through attribution, the Apex integration layer that feeds Northbeam signals back into ad platforms, and Sales Attribution dashboards for cross-channel performance. Additional capabilities include Profit Benchmarks, Metrics Explorer correlation analysis, Product Analytics, Creative Analytics, an iOS mobile app and forthcoming automated incrementality testing, all wrapped in a SOC 2 Type 2-compliant infrastructure.
Northbeam is most frequently compared with other ecommerce and performance marketing attribution platforms such as Triple Whale, Rockerbox, Kickbite and Wicked Reports. In some evaluations it also competes with broader analytics and measurement tools, including Google Analytics 4 and specialized MMM vendors, but its closest peers are multi-touch attribution and revenue analytics tools aimed at DTC and online retail advertisers.
Northbeam can technically support smaller brands, and it offers a Starter tier for lower ad spend, but the platform is optimized for companies with meaningful paid media budgets and teams that can invest in analytics. Because pricing starts near $1,000 per month and the feature set is sophisticated, it tends to deliver the most value for mid-market and enterprise ecommerce brands or agencies managing large accounts. Very small businesses or early-stage stores with limited ad spend may find lighter-weight, lower-cost attribution tools more appropriate until their budgets and data complexity justify Northbeam.
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