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Rivet is a fractional sales leadership and consulting firm that helps early-stage innovation companies build scalable revenue systems and go-to-market strategies.
Pricing
Custom pricing
Best for
Rivet is best suited for early-stage B2B tech founders who need a fractional VP of Sales, style partner and a practical sales blueprint to reach predictable revenue quickly.
Platforms
Web
Free trial
No
Free plan
No
Headquarters
St. John's, Newfoundland and Labrador, Canada
Company type
Startup
The honest take
What reviewers love, and what to watch
A balanced view of Rivet, drawn from public reviews and product research.
Pros
- Deep expertise in B2B tech and complex sales cycles, including MedTech and enterprise environments.
- Highly tailored, hands-on engagements that combine strategy with practical execution support.
- Sales Blueprint Builder provides a clear, structured framework from ICP to GTM plan rather than ad-hoc advice.
- Strong track record helping founders refine ICPs, improve sales playbooks, and expand into new markets, as reflected in client testimonials.
- Boutique model enables close, long-term relationships and continuity with a senior operator rather than junior consulting teams.
Cons
- No self-serve SaaS product or standardized package; all work is delivered via bespoke consulting engagements.
- Limited public information on pricing or engagement models, making upfront budgeting harder for some startups.
- Boutique capacity may limit how many clients can be served at once compared with larger consulting or marketplace providers.
Where it fits
What teams use Rivet for
- Defining and operationalizing Ideal Customer Profiles (ICP)
- Building first repeatable B2B sales process
- Designing go-to-market strategy for new markets
- Fractional VP of Sales leadership and coaching
- Improving CRM adoption and sales forecasting
- Shortening sales cycles and increasing win rates
Key strengths
- Strong alignment with the realities of founder-led sales and resource-constrained teams.
- Combines strategy design with hands-on support around CRM, pipeline structuring, and playbook creation.
- Evidence of impact across multiple innovation sectors, including MedTech and industrial tech, via published client testimonials.
- Ability to act as a fractional VP of Sales, giving startups leadership-level guidance without a full-time hire.
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Questions, answered
Frequently asked about Rivet
The short version is on the surface. Open any question to go deeper.
Rivet is a boutique fractional sales leadership and revenue consulting firm that helps early-stage innovation and B2B tech companies build scalable go-to-market strategies and sales systems. Through its Sales Blueprint Builder framework and hands-on advisory, Rivet supports founders in defining their ideal customer profile, designing sales processes, and turning early traction into predictable growth.
Rivet does not publish standardized pricing; engagements are scoped and priced custom based on company stage, goals, and the mix of services required, such as fractional VP of Sales work, founder advisory, or sales team coaching. Prospective clients typically begin with a consultation to define scope and receive a tailored proposal.
Rivet's core offering centers on the Sales Blueprint Builder, an end-to-end system that walks founders from ICP definition through go-to-market planning and sales process design. Additional features include accelerated sales growth projects, CRM and pipeline architecture support, sales playbook development, fractional VP of Sales engagements, founder advisory, and coaching for sales teams operating in complex B2B environments.
Rivet's work overlaps with broader freelance and consulting marketplaces like Catalant, Upwork, WorkMarket, and Andela, which can connect companies with independent consultants and revenue leaders. However, those platforms emphasize marketplace matching at scale, while Rivet operates as a specialized, hands-on partner for early-stage tech founders focused on building their first scalable sales motion.
Yes. Rivet is specifically built for small, early-stage innovation companies and B2B startups that are navigating founder-led sales, working toward product, market fit, or entering new markets. Its frameworks and fractional leadership model are designed to be right-sized for lean teams that need senior sales expertise but are not yet ready for a full-time VP of Sales hire.
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