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Sales & Marketing Training
Sandler Training
World leader in innovative sales, leadership and management training
Sandler Training is a global sales and leadership training organization that delivers reinforcement-based development programs for revenue teams and their leaders. Through a large franchise network and technology-enabled learning, Sandler helps companies standardize their sales methodology and improve performance.
Pricing
Custom pricing
Best for
Best suited for B2B organizations that want a proven, reinforcement-based sales methodology delivered through a mix of in-person, virtual, and technology-enabled training at scale.
Platforms
Web
Free trial
No
Free plan
No
Headquarters
Owings Mills, Maryland, United States
Company type
Private
The honest take
What reviewers love, and what to watch
A balanced view of Sandler Training, drawn from public reviews and product research.
Pros
- Provides a clear, practical framework for discovery, qualification, and deal progression that reps can apply immediately.
- Experienced trainers deliver highly interactive, hands-on workshops with extensive role-playing and coaching.
- Strong emphasis on questioning strategies, up-front contracts, and mutual expectations that give sellers more control over the sales process.
- Blended delivery options and online resources allow participants to revisit materials and reinforce learning long after the initial course.
- When deployed organization-wide, Sandler is frequently credited with improving win rates, quota attainment, and overall sales culture.
Cons
- Programs can be time-consuming and require significant commitment from both reps and managers to attend sessions and practice new behaviors.
- Pricing is often perceived as expensive or premium, especially for smaller organizations or individuals paying out of pocket.
- Experience and outcomes can vary across the franchise network; some users report that specific trainers or local implementations feel too scripted, generic, or not well suited to their industry.
Where it fits
What teams use Sandler Training for
- Standardizing a common sales methodology and language across the revenue organization
- Improving prospecting effectiveness and pipeline generation
- Developing frontline sales managers and leaders as effective coaches
- Accelerating onboarding and ramp for new sales hires
- Driving account expansion, upsell, and cross-sell motions
- Improving customer success conversations and renewal outcomes
Key strengths
- Strong brand recognition and longevity in the sales training market, consistently ranked among top global providers.
- High customer satisfaction scores across review platforms, with particularly strong ratings on G2 and TrustRadius.
- Comprehensive catalog covering sales, leadership, prospecting, customer success, and personal development for multiple roles and seniority levels.
- Reinforcement-based approach and data-driven tools designed to make behavior change stick and connect training to measurable performance outcomes.
Compare your options
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Questions, answered
Frequently asked about Sandler Training
The short version is on the surface. Open any question to go deeper.
Sandler Training is a global sales, leadership, and management training organization founded in 1967 and headquartered near Baltimore, Maryland. It delivers reinforcement-based programs built on the Sandler Selling System, a consultative sales methodology that emphasizes qualification, mutual commitments, and long-term relationship building. Sandler serves individuals, SMBs, and large enterprises through a global network of local training centers, virtual instructor-led sessions, and an online learning platform.
Sandler does not publish standard list pricing for its programs. Most engagements are scoped and priced custom based on factors such as the number of participants, locations, program mix (sales, leadership, customer success), and delivery format (in-person, virtual, or hybrid). Third-party sources like TrustRadius indicate that Sandler does not offer a free trial or free plan and that there is typically no separate software setup fee, but organizations should contact Sandler or a local franchise directly for a quote.
Key features of Sandler Training include the Sandler Selling System methodology, configurable learner journeys by role and seniority, blended in-person and virtual delivery, ongoing reinforcement and coaching, programs for sales, leadership, prospecting, customer success, and account expansion, as well as technology-enabled offerings such as an online LMS, AI role-play coach, CRM-embedded Sandler Sales Hub, and analytics and assessment tools delivered through partners like AuctusIQ, MindTickle, Totara Learn, Zoola Analytics, and Fathom.
Sandler Training competes with a range of B2B sales training and performance improvement providers. Commonly evaluated alternatives include Winning by Design, Challenger, JB Sales, Richardson Sales Performance, and RAIN Group, along with other global training firms and boutique consultancies that specialize in sales methodology and enablement.
Sandler Training can be a strong fit for small and midsize businesses that have dedicated sellers or owner-led sales and are willing to invest in structured, ongoing training and coaching. Many local Sandler franchises work closely with SMBs and offer open-enrollment programs for individuals and small teams. However, the cost and time commitment may be high for very small or price-sensitive businesses that are only looking for a short, low-cost online course rather than a comprehensive methodology and reinforcement program.
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