Back to the directory
RevOps Consulting
SBI (Sales Benchmark Index)
Stop Drowning in Data. Start Growing With Intelligence.
SBI, The Growth Advisory (formerly Sales Benchmark Index) is a go-to-market growth advisory that helps B2B companies accelerate revenue, margin, and enterprise value through data-driven strategy, RevOps, AI-powered analytics, and enablement services.
Pricing
Custom pricing
Best for
SBI is best suited for mid-market and enterprise B2B organizations, especially software, technology, and private-equity-backed companies, that want an end-to-end GTM and RevOps partner combining consulting, AI platforms, and sales/customer-success training.
Platforms
Web
Free plan
No
Headquarters
Dallas, Texas, United States
Company type
Private
The honest take
What reviewers love, and what to watch
A balanced view of SBI (Sales Benchmark Index), drawn from public reviews and product research.
Pros
- High-quality, practical sales and customer-success training content that is tailored to each clientu2019s business and roles, driving behavior change rather than one-off events.
- Engagements are led by experienced practitioners who have run GTM, sales, and marketing functions at growth companies, bringing real-world credibility to recommendations.
- Flexible delivery models across consulting, subscriptions (SBI Pro, Growth Accelerator), virtual and in-person workshops, and digital blended learning make it easier to fit different organizationsu2019 needs.
- Strong use of data, benchmarks, and diagnostics, including AI-powered platforms like Wayforge and ACE, to quantify GTM performance and prioritize the initiatives with the highest RoGTM.
- Breadth of capabilitiesu2014from strategy and RevOps-as-a-Service to sales and customer-success trainingu2014allows clients to work with one partner across the growth lifecycle instead of stitching together multiple vendors.
Cons
- Employee reviews describe an intense, high-performance culture that is not a fit for everyone, with significant expectations and pressure.
- Some internal feedback points to under-resourcing of digital and product-development functions relative to the firmu2019s ambitious strategic bets, meaning internal tools and platforms can lag demand.
- Recent leadership changes and multiple rounds of layoffs mentioned in reviews have created a perception of instability and job insecurity for some staff, which can affect continuity on long-running engagements.
Where it fits
What teams use SBI (Sales Benchmark Index) for
- Designing and executing an integrated go-to-market growth strategy
- Building and scaling a unified revenue operations (RevOps) function
- Improving sales productivity, pipeline health, and win rates
- Optimizing pricing and packaging for profitable growth
- Deploying AI-driven GTM analytics and RoGTM measurement
- Upgrading sales and customer-success skills through structured training
- Supporting PE portfolio value-creation plans and commercial due diligence
Key strengths
- Highly specialized focus on B2B revenue growth and go-to-market, with practitioners who have led sales and marketing in growth companies and PE-backed portfolios.
- Ability to integrate strategy, RevOps, commercial analytics, and front-line training under one umbrella, reducing handoffs and misalignment between different providers.
- Strong presence in software, technology, and private equity segments, with offerings and research explicitly tailored to these industries' growth challenges.
- Recognized market brand, including repeated inclusion in Forbes' America's Best Management Consulting Firms list and other industry accolades, which signals credibility with boards and investors.
Compare your options
SBI (Sales Benchmark Index) alternatives
Other tools teams weigh against this one. Tap any we have reviewed to read more.
ZS AssociatesDeloitteBain & CompanyMcKinsey & Company
Questions, answered
Frequently asked about SBI (Sales Benchmark Index)
The short version is on the surface. Open any question to go deeper.
SBI (Sales Benchmark Index), now branded as SBI, The Growth Advisory, is a go-to-market growth advisory firm that helps B2B organizations increase revenue, margin, and enterprise value. Founded in 2006 and headquartered in Dallas, Texas, SBI combines strategy consulting, revenue operations (RevOps), benchmark data, AI-powered analytics platforms, and sales and customer-success training to build end-to-end growth systems for mid-market and enterprise companies.
SBI does not publish standardized pricing for its consulting engagements, subscriptions, or platforms. Costs are typically scoped based on the size of your organization, the complexity of your go-to-market model, and whether you engage SBI for strategy work, RevOps-as-a-Service, training, AI diagnostics (Wayforge/ACE), or a combination of these. Most mid-market and enterprise clients engage SBI on custom projects or ongoing advisory retainers, so pricing is best obtained directly from their sales team.
SBI's core capabilities include GTM growth strategy design, GTM operating model and coverage design, RevOps-as-a-Service supporting 150+ sales and marketing technologies, AI-powered GTM diagnostics and RoGTM measurement via Wayforge and ACE, data- and benchmark-driven performance assessments, pricing and packaging advisory, and extensive training offerings through Sales Readiness Group and Growth Molecules. These capabilities are delivered through a mix of consulting projects, subscriptions like SBI Pro and Growth Accelerator, and technology-enabled services.
SBI competes with both large management consultancies and specialized sales and marketing firms. On the generalist side, common alternatives include ZS Associates, Deloitte, Bain & Company, and McKinsey & Company, all of which have commercial excellence or revenue-growth practices. On the specialist side, SBI also competes with niche GTM and RevOps agencies and sales training providers, though its integrated mix of strategy, RevOps, AI platforms, and training is broader than many point-solution competitors.
SBI is primarily designed for mid-market and enterprise B2B organizations, particularly those in software, technology, healthcare, industrials, and private-equity portfolios. Smaller businesses with simple sales motions or limited budgets may find SBI's engagements too comprehensive and costly relative to their needs and may be better served by lighter-weight sales-training vendors or self-serve SaaS tools. However, growth-stage companies with ambitious targets, external investors, or complex GTM models can benefit from SBI's depth even if they are not yet very large.
Want the results without buying the tool?
SalesHive already runs a best-in-class outbound stack as a managed service, with B2B cold calling, email outreach, and appointment setting handled end to end. Book a strategy call and we’ll book the meetings for you.