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SharpSpring is a full-funnel marketing automation and CRM platform designed for agencies and SMBs, combining email, automation, social, CRM, and analytics in a single solution.
Pricing
$200+ / mo
Best for
Best for agencies and growth-focused SMBs that want a full-funnel marketing automation and CRM platform with strong automation and agency tooling at a lower cost than enterprise suites.
Platforms
Web, Desktop, iOS, Android
Free trial
Yes
Free plan
No
Headquarters
Gainesville, FL, USA
Company type
Acquired
The honest take
What reviewers love, and what to watch
A balanced view of SharpSpring, drawn from public reviews and product research.
Pros
- Powerful marketing automation workflows that can trigger emails, list changes, and tasks based on detailed lead behavior.
- All-in-one platform combining email marketing, CRM, landing pages, social scheduling, retargeting ads, and chat in a single system.
- Intuitive lead scoring, Life of the Lead timelines, and pipeline tools that give strong visibility into where each prospect is in the buyeru2019s journey.
- Strong value for money compared with larger competitors, especially for agencies and SMBs that benefit from unlimited users and agency pricing.
- Generally responsive customer support and onboarding resources, with many reviewers praising the support teamu2019s helpfulness.
- Flexible integrations via native connectors and Zapier/Integromat, making it easier to connect with existing CRM, forms, webinar, and ecommerce tools.
- Agency-friendly features like white labeling, client consoles, and rebrandable interfaces that help agencies package the platform as their own.
Cons
- Landing page builder is frequently described as clunky or limited, with many users preferring to build pages on their own CMS instead.
- Email template designer and editor can feel dated or unintuitive, requiring extra effort to achieve modern designs.
- Reporting and analytics, while functional, are often viewed as less robust than dedicated BI or higher-end marketing suites.
- Social media and ads management tools are considered basic compared to standalone social platforms, and some users find them awkward to use.
- Strict compliance and spam policies can lead to list reviews or temporary account suspensions for aggressive senders, which some agencies find frustrating.
- Learning curve can be steep for teams new to marketing automation, and the interface can feel dense until users are fully trained.
Where it fits
What teams use SharpSpring for
- Lead generation and nurturing
- B2B email marketing and drip campaigns
- Sales and marketing alignment with shared CRM and automation
- Agency client campaign management and reporting
- Retargeting and multi-channel engagement
- Marketing attribution and ROI reporting
- Lifecycle and pipeline management
Key strengths
- Comprehensive all-in-one platform that covers marketing automation, email, CRM, social, retargeting, and analytics.
- Compelling price-to-feature ratio versus competitors like HubSpot, Marketo, and Pardot, especially at SMB and mid-market contact volumes.
- Highly attractive to agencies due to white-label capabilities, revenue-sharing models, and flexible contracts.
- Robust integration ecosystem via native connectors, Zapier, and open API, allowing it to fit into heterogeneous martech stacks.
Compare your options
SharpSpring alternatives
Other tools teams weigh against this one. Tap any we have reviewed to read more.
HubSpot Marketing Hub ActiveCampaign Salesforce Marketing Cloud Account Engagement (Pardot)Keap (Infusionsoft)
Questions, answered
Frequently asked about SharpSpring
The short version is on the surface. Open any question to go deeper.
{vendor_name} (marketed today as Constant Contact Lead Gen & CRM) is a full-funnel marketing automation and CRM platform. It combines email marketing, automation workflows, lead scoring, landing pages, social media management, retargeting ads, and a built-in CRM so agencies and businesses can manage the entire buyer journey and revenue pipeline in one place.
{vendor_name} uses contact-based, tiered pricing with unlimited users. Publicly listed plans start around $449 per month for up to 1,000 contacts, $999 per month for 10,000 contacts, and $1,449 per month for 20,000 contacts on annual terms, plus an onboarding package fee. Agency and enterprise plans for larger volumes are priced custom via sales.
Key features of {vendor_name} include behavior-based email marketing, visual marketing automation workflows, a built-in CRM with sales pipelines and Life of the Lead timelines, lead scoring and segmentation, landing page and form builders, social media scheduling and listening, retargeting ad management, content and asset tracking, and centralized analytics to tie campaigns to pipeline and revenue.
{vendor_name} most commonly competes with other marketing automation and CRM suites such as HubSpot Marketing Hub, ActiveCampaign, Salesforce Marketing Cloud Account Engagement (Pardot), Keap (Infusionsoft), and Act-On. Buyers often compare pricing, automation depth, CRM capabilities, and agency support when evaluating these tools.
{vendor_name} is well-suited for growth-oriented small and mid-sized businesses that need more than basic email newsletters. It is particularly strong for B2B organizations and agencies that want robust automation, CRM, and reporting in one platform. Very small teams that only require simple email campaigns may find it more powerful than they need, but SMBs with a defined sales process and lead nurturing requirements can get significant value from the platform.
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