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Acquirent is an outsourced B2B sales and lead generation firm that recruits, trains, and manages dedicated inside sales teams for companies ranging from startups to Fortune 500 enterprises.
Pricing
Custom pricing
Best for
Acquirent is best suited for B2B companies that want a hands-on, Salesforce-centric outsourced inside sales partner to build and run SDR and inside sales teams that feel like an extension of their own organization.
Platforms
Web
Free trial
No
Free plan
No
Headquarters
Evanston, Illinois, USA
Company type
Acquired
The honest take
What reviewers love, and what to watch
A balanced view of Acquirent, drawn from public reviews and product research.
Pros
- Strong communication and collaboration, including regular status updates and strategy reviews with client stakeholders.
- High-quality meetings and opportunities that often convert better than higher-volume but lower-quality SDR providers.
- Flexible and adaptable teams that can pivot quickly across products, industries, and regions as client needs change.
- Data-driven sales process with clear focus on activity metrics, conversion rates, and pipeline analytics.
- Good ROI and cost efficiency reported in many client case studies, especially for companies that lacked an internal SDR function.
- Robust training and coaching programs that help maintain consistency and professionalism across sales reps.
Cons
- Some clients note that data measurement, reporting depth, or analytics could be more sophisticated or easier to consume.
- Meeting volumes can be lower than more aggressive high-volume SDR shops, which may concern buyers focused primarily on quantity.
- Outcomes and experience can depend heavily on the specific account team and client fit, leading to occasional variability between engagements.
Where it fits
What teams use Acquirent for
- Outbound prospecting and appointment setting for new market segments
- Launching or scaling an SDR / BDR function without hiring in-house
- Full-cycle inside sales for new products or territories
- Sales recruiting and backfilling for high-growth sales teams
- Sales training and performance improvement for underperforming teams
- CRM and Salesforce optimization to support inside sales effectiveness
- Short-term pipeline acceleration campaigns around funding or product launches
Key strengths
- Long operating history and focus on outsourced B2B inside sales since 2004, with experience from startups to Fortune 500 clients.
- Structured recruiting, onboarding, and ongoing training that helps maintain quality and consistency across sales reps.
- Salesforce-based processes and analytics that give clients visibility into activity levels, pipelines, and outcomes.
- Flexible engagement models and the ability to start with small teams and scale up as pipeline and revenue targets grow.
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Questions, answered
Frequently asked about Acquirent
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Acquirent is an outsourced B2B sales and lead generation company that recruits, trains, and manages inside sales and SDR teams on behalf of its clients. Founded in 2004 and headquartered in Evanston, Illinois, the firm builds dedicated teams that operate as an extension of each client's organization, using a Salesforce-centric tech stack and data-driven processes. Acquirent also provides related services such as sales recruiting, training, Salesforce consulting, and marketing support, and is now part of EBQ's broader RevOps organization.
Acquirent does not publish standard pricing on its website because every engagement is scoped to the client's goals, sales cycle, and team size. The company typically charges a flat monthly fee per sales person plus performance-based commissions, with overall budgets varying based on how many SDRs or full-cycle reps are deployed, the complexity of the program, and contract length. Prospective clients should expect a custom quote and can request pricing by contacting Acquirent or submitting the request-a-quote form on their website.
Core features of Acquirent's offering include outsourced SDR and BDR teams for outbound prospecting and appointment setting, full-cycle inside sales support, and end-to-end recruiting, training, and management of sales reps. The company runs programs out of a mature Salesforce environment enhanced by tools like Salesvue and ZoomInfo, providing robust cadence management and reporting. Additional services include sales playbook development, Salesforce consulting, sales training programs, and marketing support such as paid media, SEO, content marketing, and content syndication to keep pipelines full.
Acquirent competes with a wide range of outsourced sales and B2B lead generation providers. Commonly evaluated alternatives include memoryBlue, CIENCE, Martal Group, and KlientBoost, as well as other SDR agencies and demand generation firms that specialize in appointment setting or full-funnel go-to-market support. Buyers often compare these vendors based on vertical expertise, pricing model, tech stack, geographical coverage, and the balance between meeting volume and meeting quality.
Acquirent can be a strong fit for small and midsize B2B companies, particularly venture-backed startups or growing SMBs that need a professional SDR or inside sales function but do not want to build it from scratch. Because programs are staffed with dedicated reps and managers, the economics work best when the client sells higher-value products or services and can commit to a meaningful monthly budget. Very small businesses with low deal sizes or highly transactional B2C offerings may find that lighter-weight lead generation tools or smaller agencies are more cost effective than a fully managed outsourced sales team.
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