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Strategy Consulting
Altimeter Group
Altimeter helps leaders thrive by providing research and advisory on how to leverage disruptive technologies.
Altimeter Group, now operating as Altimeter, a Prophet company, is a research and strategy consulting firm that helps enterprises understand and act on digital disruption across customer experience, social business, and emerging technologies.
Pricing
Custom pricing
Best for
Best suited for mid-market and enterprise organizations that want independent, research-driven guidance on digital transformation and customer experience strategy rather than a software product.
Platforms
Web
Free trial
No
Free plan
No
Headquarters
San Francisco, CA, USA
Company type
Acquired
The honest take
What reviewers love, and what to watch
A balanced view of Altimeter Group, drawn from public reviews and product research.
Pros
- Deep, researchu2011based insights on digital transformation, customer experience, and social business grounded in both quantitative and qualitative studies.
- Widely adopted frameworks and maturity models (such as the Six Stages of Digital Transformation) that help organizations benchmark and plan their roadmaps.
- Holistic perspective that connects external customer engagement with internal operating model, culture, and governance considerations.
- Open research program that publishes many flagship reports for free, making it easier for teams to socialize concepts and build executive buyu2011in.
- Tight linkage to Prophetu2019s larger consulting organization, allowing clients to move from research and strategy into execution within a single ecosystem.
- Highly visible thought leaders and analysts, including wellu2011known authors and speakers, which can help drive internal attention and momentum for change.
Cons
- No proprietary software platform or toolingu2014deliverables are research and consulting, so organizations must rely on internal teams or partners for technology implementation.
- Smaller analyst team and narrower coverage breadth than very large research firms like Gartner or Forrester, which can limit depth in some specialized domains.
- Standardized pricing and engagement models are not published publicly, so prospects must engage in a sales process to understand costs and scope.
Where it fits
What teams use Altimeter Group for
- Developing enterprise digital transformation strategies and multi-year roadmaps.
- Redesigning customer and employee experiences across channels and touchpoints.
- Defining social business strategy, governance, and operating models.
- Creating data, analytics, and AI strategies that support customer-centric decision-making.
- Building modern content strategy and digital marketing operating models.
Key strengths
- Highly focused expertise on digital transformation, social business, customer experience, and related disruptive technology themes.
- Open research model and clear, visual frameworks that make complex topics accessible to executive and practitioner audiences.
- Ability to tie primary research, benchmarking, and qualitative interviews into pragmatic recommendations and roadmaps.
- Connection to Prophet's brand, marketing, and experience design capabilities, enabling end-to-end transformation support when needed.
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Questions, answered
Frequently asked about Altimeter Group
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Altimeter Group, now operating as Altimeter, a Prophet company, is a research and strategy consulting firm that helps organizations understand and act on technology disruption across areas such as digital transformation, customer experience, social business, data, and content strategy.
Altimeter does not publish standardized pricing; engagements are scoped and priced custom based on each client's needs, typically as fixed-fee or project-based consulting and research programs. Prospective clients should contact Altimeter or Prophet directly to discuss scope and obtain a proposal.
Altimeter's core offerings include open independent research reports, digital transformation and customer experience strategy consulting, social business and governance frameworks, data and AI strategy, content strategy research, executive education and workshops, and ongoing analyst advisory services.
Organizations often compare Altimeter with larger analyst firms and consulting groups such as Forrester Research, Gartner, McKinsey Digital, Deloitte Digital, and Boston Consulting Group (BCG), depending on whether they prioritize independent research, broad technology coverage, or end-to-end implementation support.
Altimeter is optimized for mid-market and enterprise organizations that have complex digital transformation and customer experience agendas. Smaller businesses seeking low-cost tools or turnkey implementation may find limited fit, whereas those looking for high-level guidance and thought leadership on disruption may still benefit from its open research.
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