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Bizible, now Adobe Marketo Measure, is a B2B marketing attribution platform that connects every marketing and sales touchpoint to pipeline and revenue so teams can prove and optimize ROI.
Pricing
Custom pricing
Best for
Best for mid-market and enterprise B2B organizations running complex, multi-touch programs that want enterprise-grade attribution tightly integrated with Salesforce, Marketo Engage, and the broader Adobe Experience Cloud.
Platforms
Web
Free trial
No
Free plan
No
Headquarters
Seattle, WA, USA
Company type
Acquired
The honest take
What reviewers love, and what to watch
A balanced view of Bizible, drawn from public reviews and product research.
Pros
- Robust multi-touch attribution across the full B2B funnel, including both online and offline touchpoints tied directly to pipeline and revenue.
- Deep, battle-tested integration with Salesforce and other CRMs so attribution data can be reported natively inside CRM dashboards.
- Pre-built attribution and ROI dashboards plus report templates that make it easier to answer executive questions about marketingu2019s contribution.
- Flexible modeling and channel configuration that lets teams align attribution with custom stages, channels, and ABM programs.
- Strong integrations with major ad platforms (Google, LinkedIn, Bing, Facebook, Campaign Manager) and auto-tagging that clarify paid media ROI.
- Helps marketing and sales align around shared revenue metrics, improving budget allocation and channel mix over time.
Cons
- Steep learning curve and complex configuration; users often note it requires strong Salesforce/CRM and attribution expertise to deploy and maintain.
- Reporting UI and analytics can feel unintuitive or cumbersome compared to modern BI tools, especially for non-technical users.
- Application performance can be slow or laggy at times, particularly in large Salesforce environments with high data volumes.
- Premium, enterprise-level pricing that can be expensive or hard to justify for smaller organizations with limited budgets.
Where it fits
What teams use Bizible for
- Multi-touch revenue attribution across complex B2B funnels
- Channel, campaign, and content ROI reporting
- Account-based marketing and buying-group measurement
- Optimizing paid media and program mix based on pipeline and revenue impact
- Revenue planning and budget allocation using historical performance
- Aligning marketing and sales around shared pipeline metrics
Key strengths
- Highly comprehensive multi-touch attribution across online, offline, marketing, and sales interactions.
- Tight integrations with Salesforce, Microsoft Dynamics, Marketo Engage, major ad platforms, and Adobe Analytics.
- Enterprise scalability, including Ultimate-level options for direct data warehouse access and multi-instance CRM/MAP support.
- Backed by Adobe's product investment, ecosystem, and partner network, providing long-term stability and extensibility.
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Questions, answered
Frequently asked about Bizible
The short version is on the surface. Open any question to go deeper.
Bizible, now branded as Adobe Marketo Measure, is a B2B marketing attribution platform that connects marketing and sales touchpoints across online and offline channels to pipeline and revenue. It uses every-touch and multi-touch attribution models to show which channels, campaigns, and content influence opportunities and closed-won deals, helping teams optimize spend and prove marketing's impact.
Adobe does not publish list pricing for Bizible (Adobe Marketo Measure). Capterra reports three plans, Tier 1, Tier 2, and Ultimate, with pricing based on marketing database size and billed monthly, but all tiers require contacting the vendor for an exact quote and there is no free plan or free trial. Expect custom, enterprise-style pricing that scales with database size and contracted features.
Key Bizible features include every-touch and multi-touch attribution models, omnichannel data aggregation across web, email, paid media, events and sales activities, flexible channel and stage configuration, account-based measurement, AI-powered modeling, and pre-built dashboards and report templates. It integrates deeply with Salesforce, Microsoft Dynamics, Marketo Engage, Adobe Analytics, and major ad platforms such as Google Ads, Bing Ads, Facebook Ads, Campaign Manager 360, and LinkedIn Ads.
Main competitors and alternatives to Bizible (Adobe Marketo Measure) in the B2B attribution and revenue analytics space include Full Circle Insights, CaliberMind, Dreamdata, and Attribution, along with other solutions that combine attribution with broader marketing analytics or CDP capabilities.
Bizible can technically support smaller organizations, but it is primarily designed and priced for mid-market and enterprise B2B teams with complex funnels, established CRM and marketing automation systems, and dedicated operations resources. Very small businesses or those with simple lead flows and limited budgets may find the implementation overhead and cost too high relative to lighter-weight attribution or analytics tools.
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