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Marketing Automation
Brevo
Turn every email, SMS, order, and interaction into a lifetime customer.
Brevo (formerly Sendinblue) is an AI-powered, multichannel marketing and CRM platform that helps businesses send email, SMS, and WhatsApp campaigns, automate customer journeys, and manage sales in one place.
Pricing
$1 to $25 / mo
Best for
Brevo is best suited for SMB and mid-market teams, especially ecommerce and B2C brands, that want an affordable, GDPR-centric, all-in-one marketing automation and CRM suite with strong email and multichannel capabilities.
Platforms
Web, iOS, Android
Free trial
No
Free plan
Yes
Headquarters
Paris, France
Company type
Private
The honest take
What reviewers love, and what to watch
A balanced view of Brevo, drawn from public reviews and product research.
Pros
- User-friendly interface and drag-and-drop editor make it easy for non-technical users to design and send campaigns.
- Very competitive, flexible pricing with a generous free plan, making it attractive for small businesses and startups.
- Strong automation and segmentation capabilities that support sophisticated multichannel customer journeys.
- All-in-one suite combining email, SMS, WhatsApp, chat, basic CRM, and transactional messaging in a single tool.
- Good deliverability and detailed reporting/analytics compared to many similarly priced competitors.
- Wide range of integrations with ecommerce platforms, CRMs, and workflow tools like Shopify, WooCommerce, HubSpot, and Zapier.
Cons
- Platform and editor can feel slow or laggy at times, especially when editing large campaigns or complex workflows.
- Email templates and design customization options are more limited and less flexible than some competing tools.
- Account validation and anti-abuse policies are strict, and some users report unexpected sending suspensions that are hard to resolve.
- Daily and monthly email limits on lower tiers, plus add-on costs (e.g., to remove the Brevo logo), can feel restrictive for some use cases.
- Customer support responsiveness and time-zone coverage can be inconsistent on lower-priced plans, with phone support reserved for higher tiers.
Where it fits
What teams use Brevo for
- Newsletter and promotional email campaigns
- Ecommerce lifecycle marketing and abandoned cart recovery
- Lead nurturing and drip campaigns
- Onboarding and customer education journeys
- Transactional email and SMS notifications
- Multichannel campaigns across email, SMS, WhatsApp, push, and chat
- Reactivation and win-back campaigns
- Customer loyalty and rewards programs
Key strengths
- Highly intuitive UI and workflow builder that shortens time-to-value for non-technical marketing teams.
- Broad multichannel coverage (email, SMS, WhatsApp, push, chat, phone) tightly integrated with marketing automation and CRM.
- Attractive price-to-feature ratio, especially for small and midsize organizations that might find HubSpot or enterprise MAPs too expensive.
- Strong ecosystem of integrations and APIs, plus a growing data platform and AI capabilities for advanced segmentation and personalization.
Compare your options
Brevo alternatives
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Questions, answered
Frequently asked about Brevo
The short version is on the surface. Open any question to go deeper.
Brevo is a cloud-based customer engagement and CRM platform, formerly known as Sendinblue. It combines email marketing, SMS and WhatsApp campaigns, marketing automation, transactional messaging, live chat, phone, loyalty tools and a basic CRM into a single suite. Businesses use Brevo to design, send, and automate multichannel campaigns, manage contacts and deals, and centralize customer data for more personalized communication across the entire lifecycle.
Brevo offers a free forever plan with up to 300 emails per day and 100,000 stored contacts. Paid Marketing Platform plans start at around $9 per month for the Starter tier, which increases in price based on the monthly email volume and add-ons you choose. Standard plans start from about $18 per month, Professional plans start from roughly $499 per month for higher volumes and advanced features, and Enterprise (Brevo Plus) pricing is available on a custom, quote-based basis. Plans can be billed monthly or annually, with a discount for annual billing.
Key Brevo features include an easy drag-and-drop email editor, multichannel campaign orchestration across email, SMS, WhatsApp, and push, powerful automation workflows, transactional email and SMS via SMTP and APIs, a built-in CRM and sales pipelines, advanced segmentation, landing pages and forms, live chat and chatbot, a cloud phone system, loyalty and wallet modules, a customer data platform for unified data and scoring, AI-powered content and send-time optimization, and robust analytics and reporting.
Brevo's main competitors in the marketing automation and email marketing space include Mailchimp, HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Constant Contact, and Omnisend. Depending on the use case, it may also be evaluated against broader CRM or customer engagement platforms that offer multichannel marketing and automation capabilities.
Yes. Brevo is particularly well-suited to small and midsize businesses thanks to its generous free plan, accessible pricing based on email volume rather than contact count, and intuitive interface. SMBs can start with basic newsletters and transactional emails, then grow into automation, SMS/WhatsApp, and CRM features as their needs evolve. While large enterprises with very complex requirements may need more specialized tooling, small and growing teams often find Brevo's mix of features and cost highly attractive.
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