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Clearbit by HubSpot is a B2B data enrichment and sales intelligence platform that helps companies create, capture, and convert demand from ideal customers with real-time company and contact data.
Pricing
$200+ / mo
Best for
Best for B2B marketing, RevOps and sales teams (especially HubSpot-centric organizations) that need high-quality, always-fresh company data and website intent to drive personalized, data-driven go-to-market motions.
Platforms
Web, API, Chrome Extension (Clearbit Connect, legacy product sunset April 30, 2025)
Free trial
Yes
Free plan
No
Headquarters
San Francisco, CA, USA
Company type
Acquired
The honest take
What reviewers love, and what to watch
A balanced view of Clearbit, drawn from public reviews and product research.
Pros
- High-quality company and contact enrichment with strong data accuracy for many B2B and technology markets, especially when used for firmographics and technographics.
- Seamless integrations with Salesforce, HubSpot and other tools that make implementation relatively quick and keep records automatically up to date.
- Clear, developer-friendly APIs and documentation that make it easy to embed data enrichment into custom workflows and products.
- Powerful website visitor identification and Slack alerting that help sales and marketing react quickly to high-intent account activity.
- Form shortening and autofill features that reduce friction for leads while still capturing rich profile data, improving inbound conversion rates.
Cons
- Pricing is perceived as expensive and sometimes opaque, with a confusing credit-based model and limited transparency for smaller businesses.
- Data coverage and accuracy can be uneven for certain regions (especially some European markets) and for direct contact emails, leading to gaps or outdated records.
- Customer support responsiveness and UX consistency have been criticized at times, with reports of slow replies, UX regressions and a learning curve for non-technical users.
Where it fits
What teams use Clearbit for
- B2B data enrichment for CRM and MAP records
- Sales prospecting and account research
- Website visitor identification and intent scoring
- Account-based advertising and retargeting
- Form conversion optimization with form shortening
- Lead scoring and routing automation
- Segmentation and ICP modeling
- Pipeline acceleration and renewal/expansion targeting
Key strengths
- High data quality for many B2B segments with 100+ attributes per company and continuous refresh cycles.
- Tight integrations with key go-to-market systems (HubSpot, Salesforce, Marketo, Segment, Drift, Intercom, Slack, advertising platforms).
- Robust audience and activation layer that turns enrichment into actionable workflows (ads, alerts, personalization) rather than static data dumps.
- Enterprise-ready privacy, security and governance posture with SOC 2 Type 2 compliance and GDPR/CCPA alignment.
Questions, answered
Frequently asked about Clearbit
The short version is on the surface. Open any question to go deeper.
Clearbit (now Clearbit by HubSpot and evolving into Breeze Intelligence) is a B2B data enrichment and sales intelligence platform. It enriches leads, contacts and accounts with over 100 company and person attributes, identifies anonymous website visitors via reverse IP, and powers audiences, alerts and ad targeting so marketing and sales teams can focus on high-fit, high-intent accounts.
Public benchmarks from TrustRadius list Breeze Intelligence for HubSpot (formerly Clearbit) starting around $20,000 per year on an annual contract, with pricing based on CRM database size, monthly web traffic and monthly contact creation. Separate HubSpot credit packs and add-ons can introduce lower entry points but also make costs more usage-dependent. There is no longer a free Clearbit plan; free tools were sunset on April 30, 2025, and most buyers should expect custom quotes from HubSpot sales.
Key features include real-time enrichment of contacts and companies with 100+ attributes, IP-based Reveal for identifying anonymous website visitors, dynamic form shortening and autofill, audience building and activation for ads and Slack alerts, deep integrations with HubSpot, Salesforce, Marketo, Segment and more, plus APIs and webhooks for embedding data directly into custom workflows and products.
Clearbit competes with other B2B data and sales intelligence providers such as ZoomInfo, Apollo.io, Cognism, Lusha and 6sense, as well as niche website visitor identification tools and enrichment-focused startups. Many of these alternatives emphasize lower pricing, broader contact coverage or vendor-neutral stacks, while Clearbit differentiates on HubSpot integration, data activation features and developer-friendly APIs.
Clearbit's capabilities can benefit small B2B companies that need high-quality enrichment and website intent, but its pricing and HubSpot-centric deployment make it better suited to funded startups and growth-stage or mid-market teams rather than very small or budget-constrained businesses. For SMBs primarily seeking inexpensive contact lists or all-in-one outreach tools, alternatives like Apollo.io, Hunter or Skrapp.io may be more cost-effective.
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