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Intent Data Providers
Clearbit Reveal
Helps companies create, capture, and convert demand from ideal customers.
Clearbit is a B2B marketing intelligence provider that enriches leads and accounts with real-time data and uses its Reveal IP intelligence to turn anonymous website traffic into actionable intent signals.
Pricing
$200+ / mo
Best for
Best for B2B SaaS and technology companies that want to turn first-party website traffic into actionable account-level intent data, tightly integrated with HubSpot and their existing go-to-market stack.
Platforms
Web, API
Free trial
No
Free plan
No
Headquarters
San Francisco, California, United States
Company type
Acquired
The honest take
What reviewers love, and what to watch
A balanced view of Clearbit Reveal, drawn from public reviews and product research.
Pros
- High-quality firmographic and technographic data that is widely praised for accuracy at the company level.
- Reveal and Visitor Report provide valuable visibility into anonymous website visitors and buying intent for ABM and outbound teams.
- Extensive integrations and APIs make it easy to plug Clearbit into Salesforce, HubSpot, Marketo, Segment, Drift, Intercom, Slack, and many other tools.
- Real-time enrichment and form shortening reduce manual data entry and improve conversion rates on inbound forms.
- Once implemented, the platform is generally described as easy to use and a major time-saver for sales and marketing teams.
Cons
- Pricing is often viewed as expensive and credit consumption can feel opaque or unpredictable, especially for smaller companies.
- Contact-level coverage and accuracy, particularly outside North America, can lag behind some dedicated contact data vendors.
- Implementation and audience-building features have a learning curve, and non-technical users sometimes find the UX and configuration options complex; support response times can also be slow in some cases.
Where it fits
What teams use Clearbit Reveal for
- Website visitor de-anonymization and account-level analytics
- Account-based marketing and outbound prospecting based on web intent
- Real-time lead enrichment and routing in CRM and marketing automation platforms
- B2B website and landing-page personalization by industry, size, or tech stack
- Building high-intent retargeting and exclusion audiences for Facebook and Google Ads
- Shortening lead forms by enriching records from an email address
- Slack alerts and workflows triggered by high-intent account activity
- Enriching third-party tools and internal systems via APIs and Segment
Key strengths
- Robust company-level data set with 100+ attributes, including detailed industry categorizations and technographics.
- Real-time Reveal intent signals that help identify and prioritize in-market accounts visiting key pages.
- Tight integration with HubSpot as Breeze Intelligence, making it attractive for customers standardized on HubSpot.
- Mature ecosystem of integrations and APIs that makes it relatively straightforward to push data into most of the modern B2B sales and marketing stack.
Compare your options
Clearbit Reveal alternatives
Other tools teams weigh against this one. Tap any we have reviewed to read more.
Demandbase 6sense Lead Forensics ZoomInfo (WebSights & intent products)Leadfeeder / DealfrontCognism
Questions, answered
Frequently asked about Clearbit Reveal
The short version is on the surface. Open any question to go deeper.
Clearbit Reveal is an IP-to-company intelligence product that identifies which companies are visiting your website, even when visitors do not fill out a form or log in. By mapping visitor IP addresses to Clearbit's B2B dataset, Reveal returns rich firmographic and technographic attributes and powers features like the Visitor Report, website personalization, Slack alerts, and advertising audiences. This helps sales, marketing, and revenue operations teams discover high-intent accounts, prioritize outreach, and tailor experiences based on who is actually engaging with their site.
Exact pricing for Clearbit Reveal is no longer published directly by Clearbit. Since HubSpot's acquisition, Reveal is packaged primarily within Breeze Intelligence for HubSpot, which uses a credit-based, usage-driven pricing model and is typically sold on annual contracts. Public listings indicate that Breeze Intelligence for HubSpot, which includes Clearbit enrichment and Reveal functionality, starts around $20,000 per year, with actual pricing depending on your HubSpot tier, data volumes, and contract terms. Prospective customers should work with HubSpot sales to get an accurate quote.
Core Clearbit Reveal features include IP-to-company resolution that de-anonymizes website visitors, a Visitor Report that highlights high-fit and high-intent accounts hitting your site, and a JavaScript tag to capture behavioral data. Reveal provides more than 100 attributes per identified company, including industry, employee range, revenue, location, and tech stack. It integrates with tools like HubSpot, Salesforce, Marketo, Drift, Intercom, Segment, Google Analytics, Optimizely, VWO, and Slack to power use cases such as website personalization, form shortening, lead scoring and routing, advertising audiences, and real-time alerts for sales and customer success teams.
Clearbit Reveal competes with other website visitor identification and B2B intent data providers such as Demandbase, 6sense, Lead Forensics, ZoomInfo's WebSights and related intent offerings, and Leadfeeder / Dealfront. Many buyers also compare it with broader sales intelligence and enrichment platforms like Cognism or Apollo.io when evaluating contact coverage and outbound workflows. The best alternative depends on whether your priority is first-party website intent activation, large-scale contact discovery, deep ABM orchestration, or a combination of these.
Clearbit Reveal can deliver strong value to smaller B2B companies that have meaningful website traffic and a clear account-based strategy, because it exposes which companies are already engaging and helps teams prioritize limited sales resources. However, the pricing and credit model, especially now that Reveal is bundled into HubSpot's Breeze Intelligence, tends to favor mid-market and enterprise customers with larger budgets. Very small businesses or early-stage startups may find the cost high relative to their traffic and may be better served by lower-priced visitor identification tools or simpler IP analytics until they scale.
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