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Close is a sales engagement CRM built for startups and SMBs, combining pipeline management with built-in calling, SMS, email, automation and AI tools. It helps inside sales teams move faster, stay organized, and close more deals with less manual work.
Pricing
$1 to $25 / mo
Best for
Close is best for startups and SMB sales teams that rely on high-volume outbound calling and multi-channel outreach, and want a fast, sales-first CRM with built-in telephony and automation rather than a heavy all-in-one suite.
Platforms
Web, iOS, Android, Desktop
Free trial
Yes
Free plan
No
Headquarters
San Francisco, CA, USA
Company type
Private
The honest take
What reviewers love, and what to watch
A balanced view of Close, drawn from public reviews and product research.
Pros
- Very intuitive, sales-focused interface that reps can learn quickly, with minimal training.
- Built-in calling, SMS and email drastically reduce tool sprawl and keep all communication on each lead in one place.
- Power Dialer, Predictive Dialer and automated workflows significantly increase outbound productivity and follow-up consistency.
- Smart Views, templates and bulk email make it easy to segment leads and run targeted outreach campaigns.
- Onboarding is fast and straightforward, and many users highlight responsive, helpful support.
- AI-powered features such as Call Assistant, Notetaker and AI Email Assistant save substantial time on note-taking and manual admin.
Cons
- Reporting and dashboard customization are more limited than in large, enterprise CRMs, requiring exports or external BI for complex analytics.
- Pricing on higher tiers plus usage-based calling/SMS costs can feel expensive for very large or extremely high-volume teams.
- Marketing automation, post-sale customer success and ticketing capabilities are relatively light compared with full-suite platforms like HubSpot.
- Some reviewers mention occasional bugs, UI glitches or slower page loads, particularly with heavy inbox or workflow usage and on the mobile app.
Where it fits
What teams use Close for
- High-volume outbound calling and cold outreach with power and predictive dialers
- Multi-channel sales sequences combining email, SMS, calls and tasks
- Pipeline and opportunity management for B2B sales teams
- Inbound lead follow-up and qualification workflows
- Account and contact management for remote and distributed sales teams
- Real estate, insurance and other service businesses doing consultative selling
Key strengths
- Outstanding usability and adoption among small and mid-sized sales teams, with reps actually living in the tool day to day.
- All-in-one sales engagement stack (CRM + calling + SMS + email + automation) that reduces the need for separate dialers and sequencing tools.
- Powerful automation and workflow features tailored to outbound and follow-up, including multi-channel sequences and Smart Views.
- Strong reputation for responsive, human support and for being considerably faster and less cluttered than legacy CRMs.
Compare your options
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Questions, answered
Frequently asked about Close
The short version is on the surface. Open any question to go deeper.
Close is a sales engagement CRM built for startups and small to mid-sized businesses. It combines core CRM functionality, leads, contacts, opportunities and pipelines, with built-in calling, SMS, email, meetings, automation and AI assistance. Instead of acting as just a database, Close is designed to be the primary workspace for SDRs, AEs and founders, helping them manage all communication, follow-ups and sales workflows in one place while reducing manual data entry and tool switching.
Close uses a per-user, tiered pricing model. As of late 2025, the Solo plan starts at $9 per user per month when billed annually ($19 monthly) for a single user with up to 10,000 leads. Essentials costs $35 per user per month annually ($49 monthly), Growth is $99 annually ($109 monthly), and Scale is $139 annually ($149 monthly). All plans include a 14-day free trial, with custom pricing available for larger teams (typically 10+ users) that engage with sales.
Key Close features include lead and contact management, multiple pipelines and opportunity tracking, built-in calling with Power and Predictive Dialers, two-way email sync, SMS messaging, Smart Views and a unified inbox, automated multi-channel workflows, AI Call Assistant and Notetaker, AI Enrich and AI lead summaries, custom fields, custom activities and custom objects, activity and funnel reporting, calendar and meeting integrations, and native mobile apps for iOS and Android. A robust API and 100+ native and no-code integrations extend the platform further.
Close primarily competes with other sales-focused CRMs and sales engagement platforms. Common alternatives include HubSpot Sales Hub (especially when marketing automation and CMS are priorities), Pipedrive (pipeline-centric SMB CRM), Salesforce Sales Cloud (highly customizable enterprise CRM) and Zoho CRM (broader business suite at a generally lower price point). Some teams also compare Close to Salesmate, Copper or specialized dialer tools when deciding on their tech stack.
Yes. Close is explicitly designed for startups and small to mid-sized businesses that need to move quickly without the overhead of an enterprise CRM. Its fast onboarding, intuitive interface, built-in calling and SMS, and affordable entry pricing make it well-suited to lean teams that run inside sales or mixed outbound/inbound motions. Small businesses that want deep marketing automation, a free forever CRM, or extremely advanced custom reporting might evaluate alternatives, but for many sales-led SMBs, Close offers an excellent balance of power, usability and cost.
Want the results without buying the tool?
SalesHive already runs a best-in-class outbound stack as a managed service, with B2B cold calling, email outreach, and appointment setting handled end to end. Book a strategy call and we’ll book the meetings for you.