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Drip is an ecommerce-focused email marketing automation platform that helps online brands build personalized customer journeys, increase revenue, and scale with advanced automation and segmentation.
Pricing
$26 to $50 / mo
Best for
Drip is best suited for growth-minded ecommerce and digital-product brands that want advanced, behavior-driven email automation tightly integrated with their store data, without adopting a heavyweight enterprise marketing cloud.
Platforms
Web
Free trial
Yes
Free plan
No
Headquarters
Minneapolis, Minnesota, USA
Company type
Private
The honest take
What reviewers love, and what to watch
A balanced view of Drip, drawn from public reviews and product research.
Pros
- Powerful marketing automation and workflows that make it easy to build complex, behavior-based journeys once and run them on autopilot.
- Strong ecommerce focus with deep Shopify and other store integrations plus solid revenue tracking and attribution for campaigns and workflows.
- Flexible segmentation and tagging that allow granular targeting by behavior, engagement, and purchase history, improving relevance and performance.
- Modern visual email builder and templates that non-technical users find intuitive for designing branded emails and sequences.
- Robust integration ecosystem, including landing pages, payment processors, membership and course platforms, and review tools, which helps unify the marketing stack.
Cons
- Pricing can feel expensive for very small businesses or larger lists, and there is no permanent free plan.
- There is a learning curve; some users report the platform feels complex or overwhelming at first, especially for beginners to marketing automation.
- Some reviewers mention occasional UI glitches, slower performance, or frustrations with the email editor and would like more polish and faster support responses.
Where it fits
What teams use Drip for
- Automated welcome series and onboarding
- Abandoned cart and browse recovery
- Post-purchase upsell and cross-sell campaigns
- Win-back and reactivation programs
- Promotional newsletters and product launches
- Segmentation-driven lifecycle campaigns
- List building with onsite popups and forms
Key strengths
- Best-in-class visual workflows and tagging for sophisticated, behavior-based automation across the customer lifecycle.
- Purpose-built ecommerce capabilities, including cart and order events, product data syncing, and detailed revenue dashboards.
- Rich integration ecosystem with major commerce, membership, and marketing tools, plus open API for custom use cases.
- High deliverability and strong performance benchmarks for workflow emails (open and click-through rates) relative to many competitors.
Compare your options
Drip alternatives
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Questions, answered
Frequently asked about Drip
The short version is on the surface. Open any question to go deeper.
Drip is an ecommerce-focused email marketing automation and CRM platform that helps B2C brands build personalized customer journeys using store, behavior, and engagement data. It provides tools for visual workflows, segmentation, onsite popups, and detailed revenue attribution so merchants can send targeted messages that drive sales and increase customer lifetime value.
Drip pricing is based on the number of active people in your account, rather than on seats or feature tiers. Plans start at $39 per month for up to 2,500 people with unlimited email sends, and scale up as your list grows, with higher tiers and custom quotes available for large databases. A 14-day free trial is available and you can choose monthly or discounted annual billing.
Core Drip features include a drag-and-drop email builder, visual automation workflows, advanced segmentation and tagging, onsite popups and embedded forms, ecommerce CRM and revenue reporting, A/B testing, SMS (for eligible legacy users), and a large integration ecosystem spanning Shopify, WooCommerce, BigCommerce, payment providers, membership platforms, and more.
Drip's main competitors in ecommerce email automation include Klaviyo and Omnisend, which offer similar store-focused marketing capabilities, as well as broader email and marketing automation platforms such as Mailchimp and ActiveCampaign. Many buyers compare these tools on depth of ecommerce data, SMS availability, pricing at their list size, and how intuitive each platform feels for building complex workflows.
Drip is well-suited to serious small and mid-sized ecommerce businesses that want to invest in lifecycle automation and personalization. Many small brands find that Drip's workflows, segmentation, and ecommerce reporting help them grow faster than basic newsletter tools. However, its starting price and contact-based pricing may be high for very early-stage or hobby stores that only need occasional broadcast emails and are highly price-sensitive.
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