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Make (formerly Integromat) is a visual, no-code automation and integration platform that lets teams connect 3,000+ apps, orchestrate AI agents, and build complex workflows in a drag-and-drop interface.
Pricing
$1 to $25 / mo
Best for
Best for teams that need a highly flexible, visual no-code automation platform with strong data transformation and AI capabilities to orchestrate complex workflows across many SaaS tools.
Platforms
Web, iOS
Free trial
No
Free plan
Yes
Headquarters
Prague, Czech Republic
Company type
Acquired
The honest take
What reviewers love, and what to watch
A balanced view of Make (Integromat), drawn from public reviews and product research.
Pros
- Powerful visual builder that makes it easy to design and understand complex, multi-step automations.
- Huge library of connectors and templates, often with deeper field-level support than competing tools.
- Very flexible data manipulation, routers, iterators, and error handling that appeal to power users.
- Cost-effective for advanced workflows compared to some alternatives, with a generous free plan.
- Strong AI and API capabilities, including OpenAI integrations, AI Agents, and an HTTP module for custom APIs.
- Reliable execution once scenarios are properly configured, with step-by-step testing and detailed logs.
Cons
- Steep learning curve for non-technical users, especially when working with complex scenarios and data structures.
- Error messages and debugging experience can be confusing, making it harder to troubleshoot failing scenarios.
- Customer support responsiveness and depth of help are frequently criticized in reviews, especially for non-enterprise plans.
- Credit/operation-based pricing can be hard to predict and may lead to unexpected overages on complex or high-volume workflows.
- Some integrations or connectors occasionally behave inconsistently or require workarounds, and migration from legacy Integromat caused friction for some users.
Where it fits
What teams use Make (Integromat) for
- Marketing campaign and content automation
- Sales and lead management workflows
- Customer onboarding and lifecycle automation
- Data synchronization across CRM, billing, and product tools
- Back-office and finance process automation
- AI agent orchestration and AI-assisted workflows
- Support ticket triage and notifications
- Reporting and analytics pipeline automation
Key strengths
- Combines ease-of-use for non-developers with enough depth for advanced automation engineers.
- Very broad and deep app ecosystem with 3,000+ pre-built integrations and strong HTTP/API tooling.
- Competitive pricing, especially for sophisticated workflows compared with some enterprise iPaaS platforms.
- Enterprise-ready security and governance through SOC 2 Type II, GDPR compliance, ISO 27001 program, SSO, and on-prem agents.
Questions, answered
Frequently asked about Make (Integromat)
The short version is on the surface. Open any question to go deeper.
Make (formerly Integromat) is a cloud-based, visual automation and integration platform that lets you connect over 3,000 apps and APIs and build multi-step workflows, called scenarios, without writing code. Using a drag-and-drop interface, you can automate data flows, orchestrate AI agents, and integrate tools across marketing, sales, operations, finance, and IT. It combines advanced flow control, rich data transformation, HTTP/webhooks, and optional code steps with enterprise-grade security and governance.
Make offers a free plan with up to 1,000 credits per month and basic functionality. Paid plans are priced by plan tier and the number of monthly credits: Core starts at $9/month for 10,000 credits, Pro at $16/month for 10,000 credits, and Teams at $29/month for 10,000 credits when billed monthly. Enterprise plans are custom-priced and include advanced security, governance, on-prem agents, and 24/7 support. Billing can be monthly or annual, with discounts for annual commitments.
Key features of Make include a visual drag-and-drop scenario builder, advanced flow control (routers, filters, iterators, aggregators, and error handling), rich data mapping and transformation, 3,000+ pre-built app integrations, Make AI Agents, Maia AI builder, an HTTP and webhook module for any REST API, the Make Code App for JavaScript and Python, Make Grid for visualizing your automation landscape, analytics and observability tools, role-based access control, and enterprise-grade security with SOC 2 Type II and GDPR compliance.
Make's main competitors include Zapier, n8n, Workato, and Tray.io. Depending on the use case, teams may also compare it with tools like Pipedream, Celigo, and other iPaaS or workflow automation platforms. Compared to these alternatives, Make differentiates itself with its highly visual scenario builder, deep data transformation capabilities, strong AI orchestration features, and competitive pricing for complex automations.
Yes. Make is well-suited to small businesses and solopreneurs thanks to its generous free plan, low-cost Core and Pro tiers, and large library of templates and connectors. Non-developers can use the visual builder to automate common tasks like lead capture, email marketing, invoicing, and reporting. That said, more complex workflows do have a learning curve, and small teams should monitor credit usage to avoid surprises, especially when building highly iterative or high-volume automations.
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