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Video & Webinar Platforms
ON24
The intelligent engagement platform for AI-powered webinars and digital experiences
ON24 is an intelligent engagement platform for B2B marketing and sales teams, unifying webinars, virtual events and content hubs with AI-driven analytics to turn audience engagement into revenue.
Pricing
$200+ / mo
Best for
ON24 is best suited for mid-market and enterprise B2B organizations that need an AI-enabled, data-rich webinar and virtual event platform tightly integrated with their marketing automation and CRM stack.
Platforms
Web
Free trial
No
Free plan
No
Headquarters
San Francisco, CA, USA
Company type
Public
The honest take
What reviewers love, and what to watch
A balanced view of ON24, drawn from public reviews and product research.
Pros
- Highly customizable, professional-looking webinar and virtual event experiences that reflect enterprise branding.
- Robust engagement tools such as Q&A, polls, surveys, resource libraries and chat that keep audiences actively participating.
- Strong analytics and reporting that surface attendee behavior, engagement scores and buying signals for sales and marketing.
- Deep integrations with leading MAP and CRM platforms like Marketo, Salesforce, HubSpot and Eloqua for streamlined lead flow.
- Scales well for global programs, supporting many webinars and large virtual events with reliable production workflows.
- Responsive support and optional managed services that help teams execute complex or high-stakes events successfully.
- Simulive and on-demand capabilities that make it easy to repurpose content and reach audiences across time zones.
Cons
- Backend interface and virtual conference manager can feel dated and unintuitive, creating a learning curve for new users.
- Users report occasional technical glitches such as audio lag, screen-share freezes or attendee connection issues during live events.
- Pricing is considered premium compared to lighter-weight webinar tools, which can limit adoption in smaller teams or regions.
- Advanced integrations and custom reporting can be complex to configure and may require specialized admin expertise.
Where it fits
What teams use ON24 for
- Demand generation and lead nurturing webinars
- Account-based marketing and pipeline acceleration programs
- Virtual conferences, summits and hybrid events
- Customer onboarding, training and enablement
- Professional certification and continuing education
- Partner enablement and ecosystem events
- Thought leadership and community webinar series
Key strengths
- Rich engagement and interactivity designed to move webinar attendees through the buyer's journey, not just host meetings.
- Advanced analytics that tie individual and account-level engagement to pipeline, revenue and marketing performance.
- Tight, native integrations with major MAPs and CRMs, reducing manual data work and accelerating follow-up.
- Robust portfolio covering webinars, virtual conferences, content hubs and personalized landing pages on a single platform.
Compare your options
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Questions, answered
Frequently asked about ON24
The short version is on the surface. Open any question to go deeper.
ON24 is an intelligent engagement platform that helps B2B marketing and sales teams create and manage interactive webinars, virtual events, content hubs and personalized landing pages. It captures detailed first-party engagement data, such as attendance, poll responses, resource downloads and Q&A, and connects that data into marketing automation and CRM systems. With built-in AI (ACE), ON24 can also transform long-form webinar content into transcripts, summaries, ebooks, blogs and highlight videos, enabling organizations to scale personalized digital engagement and tie it directly to pipeline and revenue.
ON24 uses a tiered, subscription-based pricing model with three primary packages, Essentials, Standard and Advanced, and custom quotes based on usage, product mix and services. The company does not publish list prices on its website and instead asks prospects to request pricing. Third-party marketplaces like Capterra list a typical starting price around $10,000 per year, but actual costs vary significantly based on event volume, audience size, integrations and professional services. Most customers sign annual or multi-year contracts, and there is no free plan or standard free trial.
Core ON24 capabilities include live, simulive and on-demand webinars with a customizable attendee console; virtual conferences and multi-session events; Engagement Hub content hubs for always-on experiences; Target personalized landing pages; and ON24 Intelligence for advanced analytics and engagement scoring. The ACE AI engine repurposes webinar content into written and video assets and powers segment personalization, automated nurtures and Key Moments heatmaps. ON24 also offers robust registration and event management tools, over 20 engagement widgets (Q&A, polls, surveys, resources, CTAs, chat), and deep integrations with major MAP and CRM platforms such as Salesforce, Marketo, Eloqua, HubSpot and Pardot.
ON24's primary competitors in the webinar and virtual event space include Zoom Events and Webinars, BigMarker, Cvent's event marketing and management solutions, GoTo Webinar and, in some scenarios, platforms like Webex Webinars or Demio. Zoom and GoTo generally appeal to organizations looking for simpler, lower-cost webinar tools, while Cvent and BigMarker are often considered for broader event management or marketing event use cases. ON24 is typically chosen when enterprises prioritize advanced engagement features, deep analytics, strong MAP/CRM integrations and AI-driven content repurposing.
ON24 can technically support small businesses, but it is optimized for mid-market and enterprise organizations with mature marketing operations and sufficient budget. Its strengths, advanced analytics, deep integrations, AI-powered content, and support for complex webinar and virtual event programs, are most valuable when a team is running frequent campaigns and needs to connect engagement data directly to pipeline. For very small businesses that host occasional webinars and primarily need a simple, low-cost tool, solutions like Zoom Webinars, Demio or WebinarNinja are usually more economical and easier to adopt, while ON24 is better suited to organizations treating webinars and digital events as strategic demand-generation channels.
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