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SDR & Lead Gen Services
SDR As A Service
Fully outsourced lead generation for B2B IT & SaaS companies.
SDR as a Service (SDR-AAS) provides fully outsourced sales development teams that generate qualified B2B leads and sales meetings for tech, IT and SaaS companies.
Pricing
Custom pricing
Best for
Best for B2B tech and SaaS companies that want a European-focused, fully managed SDR team to build and scale outbound pipeline without hiring in-house SDRs.
Platforms
Web
Headquarters
Schiphol-Rijk, Noord-Holland, Netherlands
Company type
Private
The honest take
What reviewers love, and what to watch
A balanced view of SDR As A Service, drawn from public reviews and product research.
Pros
- High-quality, well-briefed leads that understand why they are on a call with sales.
- Fast onboarding of external SDRs with minimal initial setup friction.
- Ability to offload parts of the prospecting and meeting preparation process to an experienced team.
- Structured processes and documentation that help ensure consistent handoff to the clientu2019s sales team.
- Strong fit for handling short-term or capacity-gap lead generation needs when internal SDR coverage is limited.
Cons
- Some clients report needing to spend more time than expected managing external SDRs to align with internal expectations.
- Lead quality and fit can be uneven across campaigns, requiring close collaboration and refinement.
- Heavy pre-meeting documentation and forms can sometimes make prospects feel as if they are already entering a contract.
Where it fits
What teams use SDR As A Service for
- Cold outbound prospecting into new regions or verticals
- Sales pipeline generation for new product launches
- Market entry and validation in Europe, North America or APAC
- Event and conference meeting booking and follow-up
- Standardizing and scaling outbound lead generation processes
- Account-based outreach to enterprise buying committees
Key strengths
- Strong focus on tech, IT and SaaS, making it well suited for complex solution selling and multi-stakeholder deals.
- Data-driven methodology with ICP development, multi-channel outreach, and continuous A/B testing and optimization.
- Ability to ramp new SDR capacity quickly, often within a couple of weeks, without the client hiring, onboarding or training staff.
- Tight alignment with clients' existing systems through CRM and sales tool integration, plus detailed performance reporting.
Compare your options
SDR As A Service alternatives
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Questions, answered
Frequently asked about SDR As A Service
The short version is on the surface. Open any question to go deeper.
SDR as a Service is a managed sales development offering from Aexus that provides dedicated Sales Development Representatives as a service. Instead of hiring and managing in-house SDRs, companies get an outsourced team that handles prospect research, outbound outreach, lead qualification and appointment setting, working directly in the client's CRM and sales stack.
SDR as a Service does not publish fixed pricing; engagements are scoped and priced case by case based on factors like number of SDRs, target regions, complexity of the solution and campaign goals. Prospective customers typically discuss their objectives and receive a custom proposal and quote via the SDR as a Service sales team.
Core features include outsourced SDR teams, ICP development and targeting, lead list and pitch building, multi-channel outbound (phone, email, LinkedIn), telemarketing and appointment setting, qualification using frameworks like BANT/CHAMP, event and conference-based lead generation, CRM and sales tool integration, automated meeting scheduling, and ongoing reporting and campaign optimization.
Key alternatives in the outsourced SDR and B2B lead generation space include providers such as memoryBlue, CIENCE, Belkins and KlientBoost, along with various regional SDR and appointment-setting agencies that offer similar SDR-as-a-service models.
SDR as a Service can work for smaller B2B companies, especially SaaS and tech startups that need pipeline quickly and lack resources to build an SDR team. However, its model is best suited to organizations with higher ACV B2B offerings and a need for consistent, ongoing outbound pipeline generation rather than very small or purely local businesses with short, transactional sales cycles.
Want the results without buying the tool?
SalesHive already runs a best-in-class outbound stack as a managed service, with B2B cold calling, email outreach, and appointment setting handled end to end. Book a strategy call and we’ll book the meetings for you.