Back to the directory
Strategy Consulting
SiriusDecisions
Delivering actionable intelligence, transformative frameworks and expert guidance to modernize and elevate B2B sales, marketing and product performance.
SiriusDecisions, now part of Forrester, is a global B2B research and advisory firm that provides data-driven frameworks, benchmarks and consulting to improve sales, marketing and product performance for business-to-business organizations.
Pricing
Custom pricing
Best for
Best for mid-market and enterprise B2B companies that want a structured, research-backed operating model to align marketing, sales and product and to benchmark performance against peers.
Platforms
Web
Headquarters
Wilton, CT, USA
Company type
Acquired
The honest take
What reviewers love, and what to watch
A balanced view of SiriusDecisions, drawn from public reviews and product research.
Pros
- Deep specialization in B2B sales, marketing and product operations, giving clients highly targeted research and advisory support.
- Widely adopted proprietary frameworks such as the Demand Waterfall that provide clear structures for managing demand creation and measurement.
- Extensive benchmarking data and Command Center portal offering access to hundreds of peer-based performance metrics.
- Role-based, prescriptive guidance tailored to CMOs, sales leaders, operations and product management, making the research highly actionable.
- High-touch engagement model with access to experienced analysts, peer networks, major events and continuous learning courses.
Cons
- Best suited to larger or fast-growing B2B organizations; benchmarking and advisory subscriptions can be beyond the cost/value threshold of many smaller SaaS and startup companies.
- Frameworks such as the Demand Unit Waterfall can be complex to operationalize and often require significant data, process and change-management work.
- Engagement model is oriented around annual subscriptions and consulting projects rather than lightweight, on-demand software, which may not fit teams seeking quick self-serve tools.
Where it fits
What teams use SiriusDecisions for
- Designing and operationalizing B2B go-to-market and growth strategies
- Improving demand creation, lead management and funnel performance
- Building and scaling account-based marketing programs
- Aligning sales, marketing and product around shared revenue goals
- Benchmarking performance against B2B peers and optimizing investment mix
Key strengths
- Highly respected B2B research and advisory brand with decades of domain expertise and a large body of best-practice content.
- Proven ability to align marketing, sales and product teams through shared frameworks, taxonomies and metrics.
- Robust benchmarking capabilities enabling clients to compare performance against peers and identify improvement opportunities.
- Ecosystem of events, summits and learning programs that reinforce adoption of SiriusDecisions methodologies and build peer communities.
Questions, answered
Frequently asked about SiriusDecisions
The short version is on the surface. Open any question to go deeper.
SiriusDecisions is a global B2B research and advisory firm, now part of Forrester, that helps organizations modernize and elevate their sales, marketing and product performance. It is best known for developing frameworks such as the Demand Waterfall, for providing benchmark data through its SiriusIndex and Command Center platforms, and for delivering advisory, consulting and learning services tailored to B2B go-to-market leaders.
SiriusDecisions does not publish list pricing; its research subscriptions, benchmarking and consulting engagements are typically priced on a custom basis depending on scope, number of users and services included. As a result, organizations interested in SiriusDecisions generally work directly with Forrester's sales team to scope requirements and obtain a quote, and there is no publicly documented free plan or standard per-seat pricing.
Key elements of the SiriusDecisions offering include a large library of B2B research on topics such as account-based marketing, demand creation, channel marketing, customer engagement and product management; proprietary frameworks like the Demand Waterfall and alignment models; extensive benchmarking data accessed via the SiriusIndex and Command Center portals; role-based advisory services for CMOs, sales and operations leaders; and learning programs and certifications built on SiriusDecisions research.
SiriusDecisions competes primarily with other B2B-focused research and advisory and industry analyst firms, including Forrester's broader Decisions portfolio, Gartner, IDC and the Technology & Services Industry Association (TSIA), as well as with large strategy consultancies and specialized sales and marketing advisory boutiques.
SiriusDecisions can be valuable for smaller B2B companies that are scaling quickly and want to build enterprise-grade sales and marketing operations, but its pricing and the effort required to implement its frameworks typically make it a better fit for mid-market and enterprise organizations. Smaller firms with limited budgets or lightweight needs may find that more focused point solutions or lower-cost content subscriptions better match their requirements.
Want the results without buying the tool?
SalesHive already runs a best-in-class outbound stack as a managed service, with B2B cold calling, email outreach, and appointment setting handled end to end. Book a strategy call and we’ll book the meetings for you.