The B2B sales glossary
The language of outbound, defined.
Clear, practical definitions of the cold calling, email outreach, lead generation, and sales development terms that actually move pipeline. Written by the team that runs outbound every day.
127 matching terms · 6 categories · Updated continuously
Unqualified LeadAn unqualified lead is a contact or account that does not yet meet your agreed criteria for active sales pursuit, such as fit, authority, budget,...
UpsellingUpselling is the practice of encouraging a customer to buy a higher-value version, tier, or add-on than the one they were considering. In B2B sales...
UTM Tracking LinkA UTM tracking link is a URL with added UTM parameters (like `utm_source`, `utm_medium`, and `utm_campaign`) used to identify exactly where a lead or...
Value ChainA value chain is the full sequence of activities a business performs to create, deliver, and capture value. In B2B sales development, the value chain...
Value PropositionA value proposition is a clear statement of the specific value a product or service delivers and why it beats the alternatives. In B2B sales...
Video MarketingVideo marketing is the use of video content to capture attention, build trust, and move an audience toward action. In B2B sales development, it puts...
About this glossary
A working reference, not a textbook
The short version is on the surface. Open any question to go deeper.
It is a practical reference for the language of B2B outbound sales. Every entry explains a cold calling, email outreach, lead generation, or sales development term in plain English, with the context and best practices that actually matter when you run campaigns.
They come from the SalesHive team, the same strategists and SDRs who run outbound campaigns for thousands of clients every day. The goal is working knowledge you can apply, not textbook theory.
Search by name at the top of the page, filter by category, or browse the A to Z list below. Each term links to a full definition with key benefits, best practices, common challenges, and FAQs.
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