The B2B sales glossary
The language of outbound, defined.
Clear, practical definitions of the cold calling, email outreach, lead generation, and sales development terms that actually move pipeline. Written by the team that runs outbound every day.
37 matching terms · 6 categories · Updated continuously
CMO OutsourcingCMO outsourcing is the practice of engaging an external, usually fractional or virtual, chief marketing officer (or CMO-level team) to own B2B...
CRO OutsourcingCRO outsourcing is the practice of engaging an external, often fractional, Chief Revenue Officer or revenue leadership team to design, oversee, and...
Fractional CMOA Fractional CMO is a senior marketing leader who works with a B2B company on a part-time or contract basis to own go-to-market, pipeline, and...
Fractional CROA Fractional CRO (Chief Revenue Officer) is a senior revenue leader who works with a B2B company on a part-time or contract basis to design and...
Offshore Sales OutsourcingOffshore sales outsourcing is the practice of delegating B2B sales development activities, such as prospecting, cold calling, email outreach, and SDR...
Onshore OutsourcingOnshore outsourcing is hiring an external provider located in your own country to handle work, as opposed to offshoring it abroad. In B2B sales...
Outsourced Account ExecutiveAn outsourced account executive (outsourced AE) is a quota-carrying salesperson, employed by an external provider rather than your company, who...
Outsourced B2B Lead GenerationOutsourced B2B lead generation is the practice of hiring an external specialist partner to plan, execute, and optimize outbound prospecting and...
Outsourced BDRAn outsourced BDR (Business Development Representative) is a third-party sales professional or team that handles top-of-funnel B2B prospecting,...
Outsourced Business DevelopmentOutsourced business development is the practice of hiring a specialized external partner to run core top-of-funnel B2B sales activities, such as...
Outsourced Cold CallingOutsourced cold calling is the practice of hiring a specialized external B2B sales development partner to run your prospecting calls, qualification,...
Outsourced Head of SalesAn outsourced Head of Sales is a senior sales leader, typically engaged on a fractional or contract basis through a specialist firm, who owns your...
Outsourced Inside SalesOutsourced inside sales is the practice of hiring a specialized external team to handle remote B2B selling activities such as prospecting, cold...
Outsourced Lead GenerationOutsourced lead generation in B2B sales is the practice of partnering with an external specialist firm to research, engage, and qualify prospects on...
Outsourced Phone SalesOutsourced phone sales is the practice of hiring an external B2B sales development partner to run your outbound calling and qualification efforts,...
Outsourced ProspectingOutsourced prospecting is the practice of partnering with an external B2B sales development provider to handle top-of-funnel activities such as...
Outsourced SalesOutsourced sales is the practice of partnering with a specialized third-party provider to manage parts or all of the B2B sales development process,...
Outsourced Sales AgencyAn outsourced sales agency is a specialized B2B partner that provides external sales development resources, such as SDRs, cold callers, and outbound...
Outsourced Sales CallsOutsourced sales calls are B2B prospecting and qualification calls executed by an external provider instead of an internal SDR team. These partners...
Outsourced Sales CompanyAn outsourced sales company is a third-party firm that manages some or all of a B2B organization’s sales development activities, such as prospecting,...
Outsourced Sales DevelopmentOutsourced sales development is the practice of hiring a specialized external team to run your B2B SDR function, prospecting, cold outreach,...
Outsourced Sales Development Reps (SDR)Outsourced Sales Development Reps (SDRs) are external B2B prospecting specialists provided by a third-party agency to run your outbound sales...
Outsourced Sales ServicesOutsourced sales services are when a B2B company partners with a specialized external provider to handle parts or all of its sales development...
Outsourced Sales TeamAn outsourced sales team is a third-party group of B2B sales development and closing specialists that manages part or all of your sales process, from...
Outsourced Sales TeamsOutsourced sales teams are external specialists that handle parts or all of a company’s B2B sales development function, typically prospecting, cold...
Outsourced SDR CompanyAn outsourced SDR company is a specialized B2B sales development partner that provides external sales development representatives (SDRs) to handle...
Outsourced SDR TeamAn outsourced SDR team is a third-party sales development group that handles top-of-funnel prospecting, qualification, and meeting setting for your...
Outsourced TelemarketingOutsourced telemarketing is the practice of hiring a specialized B2B sales development provider to handle phone-based outbound prospecting, lead...
Outsourced TelesalesOutsourced telesales is the practice of hiring an external B2B sales development partner to run phone-based prospecting, qualification, and...
Sales Development OutsourcingSales development outsourcing is the practice of hiring an external specialized partner to handle top-of-funnel B2B prospecting, including list...
Sales OutsourcingSales outsourcing is the practice of delegating parts of the B2B sales process, such as prospecting, lead qualification, appointment setting, or...
Sales Outsourcing AgencyA sales outsourcing agency is a specialized partner that handles some or all of a company’s B2B sales development activities, such as prospecting,...
Sales Outsourcing KPIsSales Outsourcing KPIs are the measurable performance indicators used to evaluate outsourced B2B sales development partners, such as outsourced SDR...
About this glossary
A working reference, not a textbook
The short version is on the surface. Open any question to go deeper.
It is a practical reference for the language of B2B outbound sales. Every entry explains a cold calling, email outreach, lead generation, or sales development term in plain English, with the context and best practices that actually matter when you run campaigns.
They come from the SalesHive team, the same strategists and SDRs who run outbound campaigns for thousands of clients every day. The goal is working knowledge you can apply, not textbook theory.
Search by name at the top of the page, filter by category, or browse the A to Z list below. Each term links to a full definition with key benefits, best practices, common challenges, and FAQs.
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