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GoToWebinar is GoTo’s all-in-one webinar platform for hosting live and pre-recorded online events, from marketing webinars to virtual trainings and town halls.
Pricing
$26 to $50 / mo
Best for
GoToWebinar is best suited for organizations that need a mature, reliable webinar platform for recurring marketing, training, and internal communication events with strong registration, engagement, and analytics capabilities.
Platforms
Web, Windows, Mac, iOS, Android
Free trial
Yes
Free plan
No
Headquarters
Boston, Massachusetts, USA
Company type
Private
The honest take
What reviewers love, and what to watch
A balanced view of GoToWebinar, drawn from public reviews and product research.
Pros
- Reliable, stable platform that scales to large webinars with generally strong audio and video quality.
- Easy-to-use organizer dashboard that makes scheduling, configuring, and running webinars straightforward even for non-technical users.
- Robust registration and email automation with customizable forms, reminders, and follow-up emails.
- Rich engagement features such as polls, Q&A, surveys, handouts, reactions, and breakout rooms that keep audiences involved.
- Comprehensive analytics and source tracking that help measure attendance, engagement, and campaign performance.
- Strong integrations with CRM and marketing tools like HubSpot, Salesforce, Marketo, and others.
Cons
- User interface and presenter console feel dated and less modern or intuitive than newer tools like Zoom or Microsoft Teams.
- Attendees and presenters sometimes encounter technical issues joining sessions, enabling webcams, or getting audio devices to work properly.
- Pricing can be relatively expensive for small businesses or organizations that run frequent webinars on tight budgets.
- Requires a strong, stable internet connection; on weaker networks, users report lag, connection drops, or degraded webinar recordings.
- Some interactive features (chat, virtual backgrounds, embedded media) are less flexible or polished compared with certain competitors.
Where it fits
What teams use GoToWebinar for
- Lead generation and thought leadership webinars
- Customer and partner education
- Virtual conferences and multi-session events
- Employee training and onboarding
- Higher education lectures and continuing education
- Internal town halls and corporate communications
Key strengths
- End-to-end webinar workflow covering scheduling, promotion, delivery, and post-event analytics in one platform.
- Strong audience engagement toolkit (polls, Q&A, surveys, handouts, reactions, breakout rooms) that works well for training and education.
- Scales from small sessions up to 3,000 live attendees and even larger webcasts, with proven reliability for high-stakes events.
- Broad integration ecosystem (Salesforce, HubSpot, Marketo, Pardot, Zapier, and more) that helps connect webinar data into sales and marketing stacks.
Questions, answered
Frequently asked about GoToWebinar
The short version is on the surface. Open any question to go deeper.
GoToWebinar is a professional webinar and virtual events platform from GoTo Technologies that lets organizations host live and pre-recorded webinars, webcasts, and multi-session virtual events. It includes tools for scheduling and promoting events, building branded registration pages, automating confirmation and reminder emails, engaging audiences with polls, Q&A, and handouts, and analyzing performance with detailed reports and source tracking. It is widely used for marketing webinars, customer education, employee training, and internal town halls.
GoToWebinar uses a tiered per-organizer pricing model based on attendee capacity. Commonly referenced pricing is Lite at about $49 per organizer/month billed annually (or $59 month-to-month) for up to 250 attendees, Standard at $99/$129 for up to 500 attendees, Pro at $199/$249 for up to 1,000 attendees, and Enterprise at $399/$499 for up to 3,000 attendees. All plans include unlimited webinars, core engagement tools, and analytics, with higher tiers adding features like payments, simulated live events, and live streaming. GoTo also offers a free 7-14 day trial for new organizers.
Key GoToWebinar features include flexible scheduling (one-off, series, and on-demand webinars), branded registration pages and automated email workflows, live Q&A, polls, surveys, reactions, and handouts, multi-presenter support, simulated live and pre-recorded events, webcast mode for larger audiences, breakout rooms, live streaming to social platforms, cloud and local recording with an on-demand video library, GoToStage channel pages, advanced analytics and source tracking, AI-powered closed captioning and meeting summaries, and integrations with CRM and marketing tools such as Salesforce, HubSpot, Marketo, and Pardot.
GoToWebinar competes with a range of webinar and virtual event platforms. Common alternatives include Zoom Webinars and Zoom Events, Cisco Webex Webinars, ON24 for more advanced enterprise marketing and virtual experiences, and browser-based webinar tools like Livestorm or BigMarker. Many organizations also compare it with Microsoft Teams Live Events or other event platforms when evaluating large-scale broadcast and training needs.
GoToWebinar can work well for small and midsize businesses that run regular webinars for lead generation, customer education, or training and need reliable delivery plus strong registration and analytics. The Lite and Standard tiers provide most core features at lower price points. However, some reviewers note that costs can feel high for very small teams or occasional use, especially when compared to lower-priced or freemium tools. Small businesses that run frequent, revenue-driving webinars tend to see the most value, while those with only occasional broadcast needs might prefer a simpler or cheaper alternative.
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