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Sales Engagement
Groove
A complete Salesforce-native sales engagement platform for revenue teams
Groove (now Groove by Clari) is a Salesforce-native sales engagement platform that automates multi-channel outreach, captures every seller activity, and connects directly into Clari’s revenue platform to improve productivity and pipeline execution for B2B teams.
Pricing
Custom pricing
Best for
Best suited for Salesforce-centric mid-market and enterprise revenue teams that need a deeply integrated, governable sales engagement platform tightly connected to forecasting and revenue analytics.
Platforms
Web, Desktop (browser-based), Chrome Extension, Gmail Add-on, Outlook Add-in, iOS, Android
Free plan
No
Headquarters
Sunnyvale, California, USA (part of Clari; originally San Francisco, CA)
Company type
Acquired
The honest take
What reviewers love, and what to watch
A balanced view of Groove, drawn from public reviews and product research.
Pros
- Deep Salesforce-native integration gives highly accurate activity capture and reporting without complex syncing.
- Tight Gmail and Outlook integration, plus the Groove Omnibar Chrome extension, lets reps work from their inbox while updating Salesforce automatically.
- Flows, templates, and analytics make it easy to scale personalized outreach and understand what messages perform best.
- Implementation and onboarding are frequently described as smooth, with strong customer success and support resources.
- Enterprise customers highlight Grooveu2019s usability and admin flexibility, especially for complex, multi-team Salesforce environments.
- Groove Conversations and Groove+ mobile app bring conversation intelligence and CRM updates directly into email, calendar, and mobile workflows.
- High user adoption rates compared with many other sales tools, driven by familiar workflows and low friction for reps.
Cons
- Users report occasional bugs and UI glitches, especially as new features and integrations are rolled out.
- The built-in dialer is often cited as weaker or less reliable than specialized outbound dialing tools, with call quality and connectivity complaints.
- Some customers feel the integration ecosystem is narrower and the UI less polished compared to competitors like Outreach and Salesloft, and note that support responsiveness reportedly declined after the Clari acquisition.
Where it fits
What teams use Groove for
- Cold and warm outbound prospecting with multi-step, multi-channel flows
- Account-based sales and multi-threaded stakeholder engagement
- Sales pipeline generation and acceleration
- Automated email tracking and meeting scheduling
- Conversation intelligence and call coaching
- Activity capture, reporting, and Salesforce adoption
- Coordinated customer lifecycle engagement across SDR, AE, and CSM teams
Key strengths
- Exceptionally strong Salesforce integration and activity capture.
- High user adoption and usability for reps who live in Gmail/Outlook and Salesforce.
- Proven traction and recognition in G2 and TrustRadius grids and Forrester Wave evaluations.
- Enterprise-ready governance, security, and admin controls, now backed by Clari's revenue platform.
Compare your options
Groove alternatives
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Questions, answered
Frequently asked about Groove
The short version is on the surface. Open any question to go deeper.
Groove (now Groove by Clari) is a Salesforce-native sales engagement and productivity platform that helps B2B revenue teams automate multi-channel outreach, capture every seller activity, and manage flows, email, calls, and scheduling directly from Gmail or Outlook. It integrates deeply with Salesforce and the Clari Revenue Platform to provide clean engagement data, forecasting inputs, and AI-powered insights for pipeline execution.
Groove by Clari does not publish list pricing. It is sold primarily as a per-user, quote-based enterprise solution, with pricing that depends on the number of users, modules (such as Groove Flows, dialer, and conversation intelligence), contract length, and implementation scope. Prospective customers typically work with Clari's sales team to design a package and receive a custom quote.
Key Groove features include Salesforce-native data storage and activity capture, multi-step multi-channel Flows, email tracking and template analytics, a built-in dialer, online meeting scheduling, the Omnibar Chrome extension for Gmail and Outlook, auto-contact capture and pipeline management, Groove Conversations for call recording and analysis, the Groove+ mobile app, and AI-powered assistance through Clari Copilot and RevAI. These capabilities are designed to help reps generate more pipeline and close deals faster while feeding accurate data into Salesforce and Clari.
Groove competes primarily with other sales engagement platforms such as Outreach and Salesloft, as well as multi-function tools like Apollo.io and CRM-centric offerings like HubSpot Sales Hub or Salesforce Sales Engagement. Its most direct competitors in large, Salesforce-centric enterprises are Outreach and Salesloft, though Groove's Salesforce-native architecture and Clari integration are key differentiators.
Groove can be used by smaller teams, but it is optimized for mid-market and enterprise organizations that rely on Salesforce and need advanced governance and integration with Clari's revenue platform. Very small businesses or teams without Salesforce may find leaner, lower-cost tools like HubSpot Sales Hub, Apollo.io, or lightweight email sequencing tools easier to adopt and more cost-effective.
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