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Orum is an AI-powered sales dialer and live conversation platform that automates outbound calling, boosts connect rates, and provides real-time coaching for B2B revenue teams.
Pricing
$200+ / mo
Best for
High-volume B2B sales teams that want to maximize live conversations and coaching impact from a parallel dialer tightly integrated with their existing CRM and sales engagement tools.
Platforms
Web, Desktop, Chrome Extension
Free trial
Yes
Free plan
No
Headquarters
San Francisco, CA, USA
Company type
Private
The honest take
What reviewers love, and what to watch
A balanced view of Orum, drawn from public reviews and product research.
Pros
- Significant efficiency gains and time savings from power and parallel dialing, allowing reps to make many more calls and have more live conversations per day.
- User-friendly, intuitive interface and quick onboarding that let new users become productive in minutes.
- Strong native integrations with Salesforce, HubSpot, Outreach, Salesloft, Apollo, and Gong, reducing manual logging and context switching.
- AI-powered call summaries, notes, and scorecards that improve data quality while enabling targeted coaching without extra admin work.
- Virtual Salesfloor, live listening, and analytics that support coaching, team collaboration, and a more engaging remote calling culture.
- Reliable support and CSM engagement, with many reviewers highlighting responsive help and active product improvements.
- Measurable uplift in connect rates and meeting volume, with some teams reporting 3u20135x more conversations and 400% productivity gains.
Cons
- Occasional glitches, lags, or call drops and intermittent CRM sync issues that can disrupt call blocks for some users.
- A slight delay when bridging calls from the AI dialer to the rep, which can make some prospects more likely to recognize the call as a sales dialer.
- Limited multi-channel outreach (no built-in SMS or WhatsApp) and limited inbound call handling compared with broader contact center platforms.
- Parallel dialing and advanced AI features can introduce complexity for new or less technical reps, requiring coaching to use effectively.
- Pricing at ~$250/user/month with annual commitments can be high for very small or budget-constrained teams relative to lighter-weight dialers.
Where it fits
What teams use Orum for
- High-volume outbound calling and sales prospecting
- Cold calling and list-based phone outreach
- ABM and targeted account outreach
- Pipeline generation and top-of-funnel acceleration
- Sales coaching and call quality improvement
- Reducing SDR ramp time and improving activity consistency
Key strengths
- Industry-leading parallel dialing and AI detection that filter out voicemails, bad numbers, dial trees, and mobile call screeners.
- Tight integrations with Salesforce, HubSpot, Outreach, Salesloft, Apollo, Gong, and ZoomInfo, enabling a streamlined outbound stack.
- Robust coaching suite (AI scorecards, objection detection, AI roleplay, call library) that turns every call into a coaching opportunity.
- Proven ability to materially increase connect rates, call volume, and meetings per rep, backed by strong user reviews on G2, Capterra, and TrustRadius.
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Questions, answered
Frequently asked about Orum
The short version is on the surface. Open any question to go deeper.
Orum is an AI-powered live conversation platform and sales dialer that automates outbound calling, detects live humans versus voicemails, and integrates with tools like Salesforce, HubSpot, Outreach, Salesloft, Apollo, Gong, and ZoomInfo. It helps SDRs and AEs make far more calls in less time, boost connect rates, and capture structured notes and analytics for every interaction.
Public information indicates that Orum's Launch plan starts around $250 per user per month with a 3-seat minimum and annual commitment, while higher-tier Ascend and enterprise plans are priced via custom quotes. All plans include unlimited dials, with advanced AI features, international calling, and coaching capabilities available at higher tiers. Exact pricing details and discounts require contacting Orum's sales team.
Key features include an AI-powered power and parallel dialer, AI Detection for voicemails, bad numbers, dial trees, and iOS screeners, voicemail sequencing, Boost Connect number intelligence, data enrichment, Smart Lists, AI-generated call notes and scorecards, AI roleplay agents, a virtual Salesfloor for remote call blitzes, and rich analytics and reporting. Orum also offers international calling, webhooks, and deep integrations with leading CRMs and sales engagement platforms.
Orum commonly competes with other parallel dialers and sales engagement tools such as Nooks, Dialpad Sell, Convoso, CloudTalk, and PowerDialer AI. Buyers may also compare it against broader platforms like JustCall or Aircall when evaluating outbound calling, but Orum differentiates itself with deeper AI coaching and virtual sales floor capabilities.
Orum can deliver strong value for small teams that make a lot of outbound calls and can commit to at least three seats and annual pricing, because it dramatically increases dials and connects per rep. However, very small or budget-constrained businesses that only make occasional calls, prefer month-to-month contracts, or need a lightweight all-in-one phone system may find simpler or cheaper dialers more appropriate and should carefully weigh Orum's cost and feature depth against their current outbound volume.
Want the results without buying the tool?
SalesHive already runs a best-in-class outbound stack as a managed service, with B2B cold calling, email outreach, and appointment setting handled end to end. Book a strategy call and we’ll book the meetings for you.